In a turbocharged alliance bridging the digital and asphalt worlds, Automobili Lamborghini and software titan Zynga Inc. have put the pedal to the metal with their latest announcement. As of January 24, 2024, CSR Racing, a flagship product of Zynga’s subsidiary NaturalMotion, will become an official partner of Lamborghini Squadra Corse, just as the team gears up for their high-speed debut in both the FIA World Endurance Championship (WEC) and the IMSA WeatherTech SportsCar Championship.
CSR Racing (CSR), a thrilling free-to-play mobile racing game, has been fueling the fantasies of gamers since 2012. In a masterstroke of digital meets reality, CSR2 is now set to feature an array of Lamborghini models, including the Lamborghini SC63 LMDh prototype. This race-bred machine will be tearing up tracks in the Hypercar and Grand Tourer Prototype (GTP) classes of the FIA WEC and IMSA series in 2024.
This mutual partnership is more than just a name on the side of a racecar. It’s a license for adrenaline, as CSR2 players will now have the unique opportunity to virtually race the SC63 and Lamborghini Iron Lynx drivers in the game. This brings a new level of realism to CSR2, allowing gamers to compete in digital versions of iconic endurance races like the Daytona 24 Hours and the 24 Hours of Le Mans.
The 2024 racing season will also see CSR 2 branding blazing across Lamborghini Iron Lynx cars, the drivers’ overalls, and team uniforms, creating a seamless blend of the virtual and real racing realms.
Christian Mastro, Marketing Director at Automobili Lamborghini, expressed his excitement about the partnership, highlighting CSR2’s reputation for excellence and precision. He anticipates this collaboration will rev up Lamborghini’s fanbase and showcase the SC63’s prowess, both on the track and in the virtual world.
Julian Widdows, Senior Vice President of Racing at NaturalMotion, echoed these sentiments. He emphasized the unique aspect of this partnership, which allows racing enthusiasts to support Lamborghini Squadra Corse in real-life races while simultaneously taking the wheel of the same car in CSR Racing 2.
CSR Racing 2 is ready to download for free, available on both the App Store and Google Play, offering an exclusive virtual experience with the Lamborghini SC63. With engines roaring and tires screeching, this partnership is set to drive Lamborghini and CSR Racing to new, exhilarating heights.
