New Delhi, January 23rd, 2024 – Adventure is now just a gear shift away! Maruti Suzuki India Limited (MSIL) introduces a new thrill for adventure junkies with its latest venture – the ‘Rock n Road SUV Experiences’. This isn’t your typical Sunday drive; it’s a series of experiential and competitive events that are set to redefine the SUV ownership experience, giving it a wild spin!
Aiming to transcend the mundane, the ‘Rock n Road SUV Experiences’ is Maruti Suzuki’s answer to the call of the wild from SUV enthusiasts. It’s more than just driving; it’s about embracing the spirit of adventure, connecting with your vehicle on a whole new level, and yes, a bit of showing off!
Shashank Srivastava, the Senior Executive Officer of Marketing & Sales at Maruti Suzuki, is the mastermind behind this revved-up experience. He explains, “With the ‘Rock n Road SUV Experiences’, we’re not just unlocking the car; we’re unlocking new adventures, thrills, and a deeper connection with your SUV. It’s about getting off the beaten track, both literally and figuratively.”
The program is built around the C.O.R.E philosophy, encouraging Maruti Suzuki SUV owners to Conquer Terrains, Open Mindsets, Realise Passions, and Embark on Adventures. It features two formats: ‘Road N’ Road Expeditions’ and ‘Road N’ Road Weekenders’ for various expeditions, and a pioneering ‘Road N’ Road 4X4 Masters’ Offroad Championship for the competitive souls.
These experiences aren’t just drives; they’re epic journeys. The inaugural expedition, flagged off from Chandigarh by Srivastava himself, saw a convoy of 14 Maruti Suzuki Jimnys embarking on a 539km journey through the breathtaking Spiti Valley. Picture this: a line of rugged SUVs against the backdrop of emerald rivers, azure skies, and the pristine white of the Himalayas. It’s not just a drive; it’s a statement.
For those ready to embark on this journey, the ‘Maruti Suzuki Road N Road’ website is your starting line. Gear up for an experience that goes beyond the road – it’s an adventure, a challenge, and a celebration of the spirit of the SUV. Maruti Suzuki is not just selling cars; they’re selling experiences, and with ‘Road N Road’, they promise an unforgettable ride. Buckle up!
