American Honda is revving up for an electrifying 2024, as outlined by Mamadou Diallo, the Senior Vice President of Sales, during a recent media briefing. After a stellar 2023, where sales surged by 30%, the company is now shifting into a higher gear, focusing on hybrid models, light trucks, and the launch of high-volume BEV models.
2024’s Roadmap: Cruising with Confidence
American Honda is speeding into 2024 on the back of a triumphant 2023, boasting sales of 1.3 million units, a 33% increase year-over-year. This year, Honda aims to sell up to 1.3 million units, and Acura is targeting 150,000, which would represent a 10-15% sales increase overall.
The Honda CR-V hybrid took the crown as the best-selling hybrid vehicle in the U.S. in 2023, with sales roaring to 197,317 units.
Electrifying Lineup: From SUVs to Sedans
American Honda’s 2024 lineup is all charged up, with Diallo announcing the launch of three zero-emission vehicles. “Our roadmap includes reaching 100% zero emissions vehicle sales by 2040 and achieving carbon neutrality by 2050,” Diallo shared.
Acura’s Electric Escapade and Honda’s Hybrid Highs
Acura is rolling out the all-electric ZDX SUV early this year, with the MDX SUV set for significant upgrades. An all-new crossover is also joining the Acura family, positioned alongside the Integra.
For Honda, the spotlight is on the all-new electric Prologue SUV and the CR-V FCEV, marking a significant step in eco-friendly vehicle technology.
Civic Joins the Eco-Friendly Crusade
The Civic lineup is not being left behind in this green revolution. Honda announced styling and feature enhancements for the Civic’s 2025 model year, including the introduction of a Civic hybrid for both sedan and hatchback models. This addition is expected to make up about 40% of Civic sales upon its summer launch, contributing significantly to the brand’s record hybrid sales in 2023.
Future Forward: Concept Cars and Sustainable Manufacturing
At CES 2024, Honda unveiled the Honda 0 Series concepts, hinting at future eco-friendly models. The Ohio-based Honda EV Hub is also revving up for EV production, showcasing the company’s commitment to sustainability.
American Honda is not just driving sales; it’s steering towards a greener, more electrifying future. With the Civic joining the eco-friendly lineup, 2024 is set to be a landmark year for the company. Buckle up for an exciting, eco-conscious journey ahead!
