New Delhi, January 12, 2024 – Maruti Suzuki True Value has today launched two new brand films, marking the introduction of their latest campaign ‘#SirfTrueValuePe’. This initiative is set to redefine the standards of buying high-quality pre-owned vehicles, ensuring customers receive their cars at their genuine ‘True Value’.
The campaign, featuring the new brand ambassador, renowned actor Rajkummar Rao, comprises two television commercials (TVCs). These TVCs vividly showcase the unique selling propositions (USPs) of Maruti Suzuki True Value, including stringent 376-point quality checks and comprehensive vehicle refurbishment using Maruti Suzuki Genuine Parts. The first film focuses on the meticulous process each vehicle undergoes before being listed, while the second emphasizes additional customer benefits like three free services and an up to one-year warranty.
Speaking at the launch, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, remarked, “The ‘Gaadi Milti Hai #SirfTrueValuePe’ campaign further strengthens the trust factor synonymous with Maruti Suzuki True Value. We aim to revolutionize the pre-owned car buying journey, ensuring transparency, reliability, and a superior experience for our customers.”
Since its inception in 2001, True Value has significantly impacted the Indian pre-owned car market, boasting a strong customer base of over 50 lakh and a robust network of 574 showrooms across 285 cities. The brand is backed by Maruti Suzuki’s extensive service network of over 4000 service centres. True Value offers a comprehensive suite of services, including trained manpower, dedicated relationship officers, and ancillary services like Maruti Finance and Maruti Insurance, underlining its commitment to professionalism, reliability, and transparency.
This new 360-degree campaign, ‘Gaadi Milti Hai #SirfTrueValuePe’, is set to be disseminated through various channels, including television, OTT platforms, out-of-home billboards, and digital media, ensuring a wide-reaching impact and reiterating True Value’s commitment to providing a seamless, trustworthy buying experience for pre-owned cars.
