Mumbai – CEAT Ltd., the homegrown tyre giant that has long kept India moving, has now decided to keep the planet smiling too. With the launch of SecuraDrive CIRCL – India’s first passenger car tyre boasting up to 90% sustainable materials – CEAT has taken the phrase “eco-friendly ride” quite literally. In fact, if tyres had an Instagram account, this one would be hashtagging itself #GreenGoals #RollingSustainably.
A Tyre That’s More Plant Than Petrol
Crafted at CEAT’s futuristic R&D hub in Halol, the SecuraDrive CIRCL comes in two avatars – one with 50% bio-based content for the cautious eco-traveller, and one with a head-turning 90% sustainable build for the full-time green warrior. To put it in perspective, your car tyres might soon have more renewable material in them than your kitchen shelf.
And don’t be fooled into thinking it’s all eco-fluff – CIRCL promises premium performance, robust safety, and urban-ready reliability. In short, it’s like a yoga-practicing marathon runner: flexible, conscious, but still deadly serious about winning the race.
Voices from the Top
Arnab Banerjee, MD & CEO of CEAT Ltd., declared:
“SecuraDrive CIRCL is proof that India can set global benchmarks in sustainable mobility. We’ve managed to go 90% sustainable in a tyre without compromising performance. Sustainability is no longer a choice, it’s a responsibility – and our tyres are ready to take that responsibility for a spin.”
Meanwhile, Lakshmi Narayanan B, Chief Marketing Officer of CEAT Ltd., quipped:
“Consumers today want their cars to be safe, stylish, and socially responsible. With CIRCL, we’ve ensured you can flex your eco-values without losing grip on the road – or your street cred.”
Breakthroughs That Deserve a Standing Ovation (or at least a Pit Stop Clap)
CEAT didn’t just cobble together some old rubber and call it green. CIRCL packs three patented, world-first innovations that sound like they belong more in a science lab than a tyre shop:
- Unified Biopolymer Inner Liner – A simpler, cleaner recipe that reduces emissions during manufacturing. Think Michelin star chef, but for tyres.
- Glycerol-Based Accelerator – Swapping petroleum chemicals with bio-based goodness. Your car gets eco-juice without the sugar crash.
- Anti-Static Silica Conductive Solution – Keeps you safe without the traditional carbon black. Basically, your tyre can now conduct electricity responsibly, like a well-mannered power strip.
Pricing That Won’t Deflate Your Wallet
Starting September 2025, you can grab these green marvels at CEAT’s premium outlets:
- ₹12,999 for the 90% sustainable hero
- ₹8,999 for the 50% eco-apprentice
Considering they’re built to save the planet, that’s almost a bargain – you can’t put a price on bragging rights when your tyres are greener than your neighbour’s balcony garden.
With SecuraDrive CIRCL, CEAT hasn’t just launched a tyre – they’ve launched a conversation. About sustainability, responsibility, and the possibility that one day, your entire car might just be as bio-based as your morning smoothie.
Until then, roll responsibly. And remember: every revolution of CIRCL is a small revolution for the planet.
