Dacia has officially rolled out the Bigster, its first-ever entry into the competitive C-SUV market—and it’s not just another SUV. It’s a declaration. Staying true to its DNA of offering “Essential but Cool” vehicles, the Romanian brand under Renault Group has delivered a rugged, stylish, and feature-packed machine that keeps comfort high and costs low.
Bigger, Bolder, Bigster
The Bigster isn’t just about size—though its sturdy presence certainly makes a statement. It’s about packing value into every centimeter. From the sharp, geometric lines to its two-tone body color options and 19-inch alloy wheels, Bigster embraces a design philosophy that blends utility with flair.
The vertical front end, wide gloss-black grille featuring the new Dacia link emblem, and sculpted bonnet all shout SUV confidence. Add to that a mix of gloss and matte black finishes—eschewing the overused gloss trend—and Bigster carves out a fresh identity in a crowded segment.
Comfort and Tech with Purpose
Step inside, and the Bigster immediately surprises with its spaciousness. From the vertical dashboard to the modular storage solutions, it’s clear that Dacia’s designers prioritized practicality and comfort.
Technology isn’t just an afterthought. A 10.1-inch central touchscreen comes standard, accompanied by a digital instrument panel and optional features like a power driver seat, panoramic sunroof, and dual-zone climate control with rear vents. Add to that the premium Arkamys 3D Sound system and six speakers, and the Bigster becomes an inviting space for road trips or the daily commute.
Dacia also debuts its clever YouClip system—a modular set of mounting points inside the car, ideal for accessories and customization that matches your lifestyle.
Electrified and Equipped for Adventure
The Bigster doesn’t just look like an off-roader—it is one. Available in both 4×2 and 4×4 versions, it’s equipped for real off-road capability. Under the hood, customers can expect a range of electrified powertrains designed to balance performance with eco-conscious engineering.
Material choices like Starkle®, a recycled and unpainted durable plastic used throughout the exterior, emphasize Dacia’s growing commitment to sustainability.
Tailored for the Modern C-SUV Buyer
With its high-set seating, configurable 40/20/40 bench, modular roof bars, and massive cargo space, Bigster proves its versatility. Whether you’re hauling outdoor gear or squeezing in a family of five for a weekend getaway, this SUV adapts with ease.
From the utilitarian Essential trim to the upscale Journey edition—with black roof, Indigo Blue paint, and high console with integrated cooler—Bigster delivers a curated experience for every type of driver.
Dacia’s Next Chapter
The Bigster is more than a vehicle—it’s the physical embodiment of the Renaulution strategy launched in 2021. Dacia CEO Denis Le Vot calls it “the most aspirational and value-driven Dacia yet,” while Design VP David Durand describes it as “the ultimate expression of Dacia’s values.”
Already dominant in the B-segment, Dacia is clearly gunning for a stronghold in the C-segment—and the Bigster might just be the key to cracking it wide open.
