Mumbai, November 22, 2024 – Mahindra & Mahindra has released tantalizing teaser sketches of its much-anticipated Electric Origin SUVs, the BE 6e and XEV 9e, setting the stage for a revolutionary chapter in electric mobility. Designed to embody a seamless blend of futuristic aesthetics and emotional resonance, these SUVs are poised for their global debut on November 26, 2024.
Heartcore Design Philosophy: Driving Emotional Connections
At the core of Mahindra’s new design ethos is “Heartcore Design”—a philosophy aimed at creating vehicles that transcend functionality to establish an emotional connection with their owners. By marrying innovation with artistry, the BE 6e and XEV 9e showcase commanding exteriors and elegantly curated interiors, reimagining what SUVs can deliver in terms of performance, luxury, and identity.
“Heartcore Design is about forging an emotional bond with our customers through design,” said Pratap Bose, Chief Design and Creative Officer for Mahindra Auto and Farm Sectors. “These Electric Origin SUVs are set to redefine expectations—you won’t just drive them, you’ll fall in love with them.”
BE 6e: Athletic and Agile
The BE 6e represents the pinnacle of sporty SUV design. With an edgy silhouette, sculpted surfaces, and advanced aerodynamic enhancements, the vehicle promises not just visual appeal but also a hint of raw performance potential. Every detail of the BE 6e emphasizes dynamism and agility, making it an SUV designed for thrill-seekers and trendsetters alike.
XEV 9e: Sophistication in Motion
Meanwhile, the XEV 9e takes luxury to new heights. This SUV coupe merges boldness with refinement, offering an elegant yet powerful profile. Built to appeal to those who demand sophistication without compromising on capability, the XEV 9e promises a unique fusion of premium materials, innovative styling, and cutting-edge technology.
Countdown to a New Era
As the clock ticks down to their unveiling, the BE 6e and XEV 9e are already making waves in the automotive world. Promising to set new benchmarks in both design philosophy and electric performance, these Electric Origin SUVs could be a defining moment in Mahindra’s journey toward shaping the future of mobility.
Stay tuned for November 26, 2024, when Mahindra officially pulls back the curtain on its bold vision for electric vehicles.
