New Delhi: In an exciting move for car enthusiasts and buyers, Honda Cars India Ltd. (HCIL) has unveiled an innovative Assured Buyback Program in collaboration with Cars24, India’s leading autotech platform. Launched as part of The Great Honda Fest, this initiative promises a guaranteed resale value for new Honda vehicles, offering customers a sense of security and peace of mind right from their purchase.
Exclusive Festive Offerings from Honda
This October, Honda’s triple bonanza under The Great Honda Fest includes cash discounts, maintenance packages, and the standout Assured Buyback Program. Customers also have a chance to win gold worth up to Rs 5 lakh. Through this scheme, Honda aims to enhance the buying experience by assuring customers that their investment is safeguarded, enabling them to enjoy their new cars without the worry of future depreciation.
A Commitment to Value and Quality
Kunal Behl, Vice President of Marketing & Sales at Honda Cars India Ltd., emphasized the brand’s dedication to customer satisfaction, stating, “Honda vehicles are celebrated for their reliability, quality, and long-lasting performance, which contribute significantly to their high resale value. Our partnership with Cars24 to introduce the Assured Buyback Program is a testament to Honda’s ongoing commitment to delivering exceptional value and ensuring a secure and rewarding resale experience.”
Ruchit Agarwal, Co-Founder and CFO of Cars24, reflected on the significance of the program, sharing his own experiences as a car buyer. “The Assured Buyback Program is designed to alleviate any uncertainty car owners may have about the resale value. With Honda’s unparalleled reputation for quality, this initiative ensures that customers can enjoy their drive without stress, knowing that their next step is already secure.”
Key Advantages of the Assured Buyback Program
- Guaranteed Resale Value: Customers receive assurance on their car’s resale value, reducing anxiety over depreciation.
- Financial Planning Flexibility: The program provides financial freedom, making it easier for customers to plan significant life changes, such as purchasing a new home.
- Seamless Upgrade Path: Encourages smoother transitions to new models, including environmentally friendly options, contributing to personal savings and sustainability.
- Stability in Economic Uncertainty: Even during market fluctuations, the program guarantees value, protecting customers from unpredictable resale conditions.
- Transparency and No Hidden Costs: Clear terms ensure customers aren’t surprised by hidden fees during resale.
- Ease for First-Time Buyers: For those purchasing their first car, the program simplifies the car-buying process by removing the uncertainty around future resale.
A Program Designed for Today’s Market
In a market where resale value is increasingly important, the Assured Buyback Program is Honda’s response to customers’ concerns. Available at all Cars24 outlets and Honda dealerships across India, this initiative provides a stress-free car ownership experience, allowing customers to drive confidently knowing their investment is secure.
This festive season, Honda invites buyers to secure their car’s future while enjoying the thrill of the journey ahead, assured in the knowledge that their investment is protected.
