Bengaluru — Motorsport lovers across India finally get to wear their passion on four wheels as Mahindra unveiled the world’s first Formula E-themed special edition SUV: the BE 6 Formula E Edition. The FE2 variant is priced at ₹23.69 lakh, while the FE3, which adds more visual and feature-loaded flair, is tagged at ₹24.49 lakh. Bookings for this electric celebration open on January 14, 2026, with deliveries scheduled to begin exactly one month later on February 14, 2026. Consider it a Valentine’s Day gift for the kind of people who think romance begins with a racing helmet and ends with a pit stop.
The launch marks a moment where India’s motorsport enthusiasm has outgrown living rooms, café screening nights, and college racing clubs, and has taken a bold step onto the streets. Formula racing is no longer niche entertainment; it is becoming a cultural shift, a youth identity, and the newest language of ambition. And no brand has lived this story more authentically than Mahindra. From their early rally racing triumphs to becoming the only Indian team to win in the ABB FIA Formula E World Championship, Mahindra’s motorsport DNA is as real as tyre smoke on tarmac.
That heritage now lives inside a machine unapologetically built to be loud, iconic, and defiant. The BE 6 Formula E Edition takes the already popular BE 6 silhouette and injects it with motorsport aggression: a signature front bumper with circular projector headlamps, gloss black detailing, orange accents, racetrack-inspired R20 alloy wheels, and Firestorm Orange brake calipers. The Formula E badging runs boldly across the quarter panels, windscreen, door graphics, and even the fixed glass roof. The 12-stripe graphics on the bonnet and roof shimmer like a track marshal’s flag, while the liquid metal finish on the cladding and skid plates makes sure your neighbour’s SUV politely moves out of the way.
Inside, the BE 6 Formula E Edition feels like stepping into a pit garage rather than a family car. Firestorm Orange dominates the cabin, from the steering wheel to the door straps, the wireless charging dock, and the start/stop button flap that looks straight out of a race car. FIA branding appears on seat belts, and Formula E insignia adorn the dashboard and upholstery, reinforcing the emotional connection between the car and its racing roots. Even the audio experience has been tuned to reflect Formula E-inspired exterior sound signatures, reminding drivers that silence may be golden, but in motorsport, intensity is priceless.
Mahindra confirmed what its customers had told them: the BE 6 doesn’t merely look futuristic, it feels like a cockpit the moment you sit in it. “Racing is no longer a niche in India; it’s becoming a lifestyle statement,” said R Velusamy, President of Automotive Business and Managing Director of Mahindra Electric Automobile Ltd. CEO Nalinikanth Gollagunta echoed that sentiment, calling motorsport India’s “new young passion,” and stating confidently that no other Indian brand had lived the journey so authentically. Pratap Bose, Chief Design & Creative Officer, described the Formula E Edition as a vehicle that doesn’t whisper racing but shouts it, adding that every accent and surface was created with motorsport intensity in mind.
And the BE 6 Formula E Edition isn’t all show. It goes from zero to 100 km/h in just 6.7 seconds and clocks a top speed of 202 km/h. Powered by a 79 kWh battery and a motor producing 282 horsepower (210 kW), it delivers a real-world range of 500 km, with race-inspired torque delivery that makes highway merges feel like starting grids.
Mahindra also announced Bengaluru-born FIA Formula 2 race winner Kush Maini as the brand ambassador for Mahindra Electric Origin SUVs. Mentored by two-time Formula One World Champion Mika Häkkinen, Maini is already a rising figure in international motorsport, making him the perfect face for India’s most aspirational electric performance SUV. His message was simple: India is falling in love with motorsport, and the BE 6 Formula E Edition is the bridge between race and road.
In a move that proves Mahindra recognizes a motorsport fan at every age, the company also unveiled the BE 6 Formula E Edition Ride-On — a toddler-sized tribute that mirrors the real SUV’s aerodynamic flair and vivid colour scheme. Available from April 2026 for ₹18,000, the mini racer aims to spark India’s youngest electric dreamers because, as Mahindra suggests, the future of performance starts early.
The BE 6 Formula E Edition is positioned as a collectible electric SUV for fans who want the real rush of Formula racing, delivered with unmistakable Indian swagger. The first 999 customers receive exclusive benefits, including a track-day experience with Kush Maini at Mahindra’s proving facility, a collector’s memorabilia box, a personalized delivery photo and video, the option to pick a side-door race number between 0 and 99, and—perhaps the boldest touch—your first name printed on Mahindra’s Formula E race car at the London E-Prix.
Three particularly lucky customers will go further, receiving tickets and paddock access to the London E-Prix in August 2026, a meet-and-greet with the Mahindra Racing and MADE teams, and a special roof decal worthy of bragging rights that TikTok will never recover from.
The BE 6 Formula E Edition isn’t just another special paint job. It is a rebellion, a bridge from fandom to asphalt, and a cultural statement that India’s electric age is not just efficient — it’s fast, emotional, and proudly competitive. Mahindra didn’t ask if India was ready. It handed India the key, waited for the lights to go out, and signalled full throttle.
