Chennai: Citroën India has announced a strategic partnership with Sundaram Finance Ltd, one of India’s most trusted and long-standing financial institutions, to simplify and expand vehicle ownership across the country. The alliance marks a key milestone under the brand’s ‘Citroën 2.0 – Shift into the New’ strategy, aimed at enhancing accessibility and offering seamless, customer-first ownership experiences.
The collaboration will enable Citroën to provide competitive interest rates, simplified loan processing, and personalized finance schemes designed to cater to diverse customer segments — particularly in Tier 2 and Tier 3 cities. Leveraging Sundaram Finance’s network of over 700 branches nationwide, the partnership will strengthen Citroën’s retail finance ecosystem and bring its vehicles within easier reach of customers in India’s fast-growing regional markets.
Speaking on the partnership, Shishir Mishra, Business Head & Director, Stellantis India, said, “We’re proud to partner with Sundaram Finance, a name synonymous with trust and reliability. Their strong regional presence and customer-first approach align perfectly with our mission to make Citroën vehicles more accessible across India.”
Echoing this sentiment, Balachander Gopinath, National Head–Auto, Sundaram Finance Ltd, added, “We are delighted to collaborate with Citroën India to help more customers realise their dream of owning a car. Our extensive branch network and commitment to excellent service will ensure a smooth and affordable purchase experience for all our customers, especially in emerging markets.”
With this partnership, Citroën reinforces its commitment to flexibility, transparency, and trust in every stage of the vehicle ownership journey — driving its mission to democratize mobility solutions and empower customers across India.
