The festive season has turned into a full-blown automotive carnival for Tata Motors Passenger Vehicles Ltd., which has reported record-breaking sales of 61,295 units in October 2025 — a whopping 27% year-on-year jump. If Diwali had a four-wheeled equivalent of firecrackers, Tata’s showrooms were it.
Sales That Sparkled Brighter Than Diyas
It wasn’t just another festive month — it was the month for Tata. SUVs continued their royal reign with 47,000+ units sold, commanding an astonishing 77% share of total sales. That’s like India’s cricket team winning every match — and then some.
Meanwhile, Tata’s electric dreams are quietly turning into a shockingly bright reality. EV wholesales surged 73% YoY to 9,286 units, driven by customer enthusiasm that’s anything but static. From Nexon.ev to Punch.ev, the plugs are hot, and so are the bookings.
Nexon, Harrier & Safari Light Up the Road
The Nexon, Tata’s multi-powertrain marvel, saw demand surge 50% YoY, proving once again that Indians love choices — whether it’s EV, petrol, diesel, or the color of their festive kurta.
The Harrier and Safari twins also hit a new peak with 7,000 units sold, turbocharged by the “Adventure X” editions and the buzz around the Harrier.ev. Clearly, adventure is trending this Diwali.
Festive Rush Turns into Record-Breaking Traffic
Between Navratri and Diwali, Tata Motors delivered over 1 lakh vehicles — a 33% increase from last year’s celebrations. Dealerships across the nation were abuzz with more footfalls than sweet shops, and monthly bookings touched an all-time high, mirroring India’s rising appetite for stylish, homegrown engineering.
Powertrain for Every Pilgrim
From petrolheads to plug-in pioneers, Tata’s lineup had something for everyone. With every powertrain option available under one roof, Tata seems to have cracked the festive formula — variety, value, and verve.
Tata Motors’ October performance proves that while India loves festivals, it loves SUVs and EVs just as much. With momentum like this, the brand seems poised to carry its festive glow straight into the new year — powered by innovation, electrification, and a healthy dose of Indian celebration spirit.
| Business Units/Segments | Oct’25 | Oct’24 | Growth/Decline |
| PV Domestic (includes EV) | 61,134 | 48,131 | 27.0% |
| PV IB | 161 | 292 | -44.9% |
| PV Total (includes EV) | 61,295 | 48,423 | 26.6% |
| EV IB + Domestic | 9,286 | 5,355 | 73.4% |
Includes sales of Tata Passenger Electric Mobility Limited, subsidiary of Tata Motors Passenger Vehicles Ltd.
