New Delhi: Kia India, one of the country’s leading premium carmakers, has announced a strategic pit stop in its leadership journey. In a move that signals both continuity and fresh energy, Sunhack Park has been appointed as Chief Sales Officer (CSO), while Joonsu Cho will now steer the company’s strategic ship as Chief Business Officer (CBO).
In his new role, Park will be the captain of Kia India’s sales engine — responsible for accelerating market reach, fine-tuning operational efficiency, and ensuring the company continues to overtake growth milestones without missing a gear. With 28 years of international automotive experience, spanning roles at Kia HQ in South Korea, the Middle East & Africa, and India, Park is no stranger to shifting smoothly through dynamic markets.
Meanwhile, Cho will take on the broader business strategy dashboard as CBO, where he’ll orchestrate production planning, export logistics, cross-functional leadership, and strategic alliances — essentially making sure all the moving parts of Kia’s India story run like a finely tuned turbocharged engine. With over 32 years of global leadership experience across Australia, the UK, and Europe, Cho brings both wisdom and horsepower to the table.
“I am privileged to take on the role as Chief Sales Officer. This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market,” said Sunhack Park, CSO, Kia India. “My focus will be on driving sales growth, optimizing operational efficiency, and strengthening our dealer and partner ecosystem.”
“I am honored to assume the role of Chief Business Officer,” added Joonsu Cho. “Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.”
With this leadership transition, Kia India is effectively swapping out no parts — just upgrading the software. The move reinforces the brand’s long-term commitment to innovation, strategic agility, and market leadership in India’s fast-evolving automotive landscape.
