Mumbai: Audi India has reported retail sales of 3,197 units in the first nine months of 2025, steering steadily through a year that’s felt more like a Nürburgring endurance run than a smooth Autobahn cruise. Despite unpredictable geopolitical speed bumps and exchange rate hairpins, the German luxury marque remains focused on the long game—positioning itself for a strong festive-season surge powered by GST 2.0 tailwinds.
Balbir Singh Dhillon, Head of Audi India, said,
“This year has presented unique market dynamics, challenging the luxury car segment. During this period, we have focused on creating meaningful experiences for our customers. Despite complex market conditions and geopolitical developments, GST 2.0 and strong festive demand give us optimism about closing the year on a high note. Our commitment to delivering exceptional luxury experiences, coupled with a diverse and compelling product portfolio, continues to drive momentum and reinforces Audi’s position with discerning customers across India.”
Pre-Owned Gains Traction — Because Luxury Ages Like Fine Wine
While new car sales played the patience game, Audi Approved: plus, the brand’s certified pre-owned program, clocked a 5% growth in January–September 2025 over the same period last year. With 26 facilities currently operational nationwide and one more on the way, more customers are opting to join the Audi family through trusted pre-owned luxury — because who says you need to be the first owner to enjoy quattro thrills?
Charging Ahead: 6,500+ Points of Confidence
Audi India’s ‘Charge My Audi’ initiative has now expanded to over 6,500 public charging points, ensuring EV customers spend more time enjoying silent acceleration than hunting for sockets. The brand has also been busy adding premium lifestyle touches: from the Ajio Luxe partnership and Audi Dash Cam launch to Assured Buyback, 10-year extended warranty, and 15-year Roadside Assistance — essentially, a luxury ownership package so reassuring, even your insurance agent might get jealous.
Festive Acceleration Mode: Engaged
As the final quarter kicks off, all eyes are on the festive season to bring in the much-anticipated sales momentum. With GST 2.0 boosting sentiment and Audi’s product portfolio firing on all cylinders, the brand seems ready to swap comfort mode for dynamic and chase a strong year-end finish.
