Kolkata: This Durga Puja, technology met tradition in the most glowing way possible. JSW MG Motor India celebrated the homecoming of Maa Durga with an electrifying twist — literally — as the Windsor Pro EV powered up the spectacular illuminated ‘মা এসেছে’ (‘Ma Esheche’) installation at the Ahiritola Jubak Brinda Sarbojonin Sarodotsab.
The theme, ‘Ma Esheche’ (Ma has come home), isn’t just a line — it’s an emotion that resonates through every dhaak beat, every light canopy, and every late-night adda under the pandal. MG took that emotion, plugged it into the Windsor Pro EV’s Vehicle-to-Load (V2L) socket, and quite literally made it shine. Who needs the power grid when Maa’s ride comes with a charging port?
🌸 Cultural Heart Meets Clean Energy
As thousands flocked to the iconic Ahiritola pandal between September 26 and October 2, they were welcomed by a glowing symbol of festivity — powered entirely by the Windsor Pro EV. MG’s innovative V2L tech turned the car into a moving power station, proving that EVs can be just as at home in a pandal as they are on a highway.
The illuminated ‘Ma Esheche’ installation became the talk of the town, showing how clean mobility can seamlessly blend with Bengal’s beloved festival without missing a single beat (or light bulb).
🚗 Electrifying Market Presence
Beyond the festive fervour, JSW MG Motor India continues to drive ahead in the New Energy Vehicles segment with unwavering ambition. Holding a commanding ~35 % market share in India’s EV space, the brand’s portfolio includes the MG ZS EV — India’s first pure electric internet SUV, the compact yet clever MG Comet, and the Windsor Pro EV — the nation’s first Intelligent CUV. Each model brings together reliable range, cutting-edge tech, and a pinch of MG flair.
So, whether it’s illuminating pandals or powering up road trips, MG is making sure electricity is always part of the celebration.
🎇 A Festive Future, Plugged In
By combining cultural traditions with modern EV tech, MG didn’t just sponsor a festival — it powered it. Durga Puja has always been about the return of the divine, and in 2025, Maa Durga seems to have arrived in an MG Windsor Pro EV… with full charge and festive fervour.
Because this year in Kolkata, when they said “Ma Esheche”, someone also added — “…and she brought the extension cord.”
