Mumbai – Tata Motors has decided that this Onam, Kerala won’t just be “moving forward,” it’ll be cruising in style — preferably with Avial’s iconic Nada Nada playing at full volume. The brand’s new festive campaign, aptly titled Kerala Comes Together with Tata Motors, blends irresistible offers, emotional storytelling, and a dash of musical nostalgia to make car shopping feel like part of the Onam rituals.
From benefits worth up to ₹2 lakh on passenger and electric vehicles to priority deliveries for Onam bookings (because nobody wants their car delivered after the pookalam has wilted), Tata Motors is stacking the deck in customers’ favour. Add to that creative financing options — Balloon Payment plans for an easy start, Step-Up schemes to match future pay raises, and even EMIs as low as ₹100 per lakh for the first three months — and you’ve got enough festive cheer to rival the sadhya.
But this campaign isn’t just about deals; it’s about feels. The brand film weaves together everyday pre-Onam moments — airport pickups, last-minute errands, and those chaotic grocery runs — all made smoother with a Tata parked in the driveway. And the soundtrack? None other than Avial’s legendary Nada Nada, ensuring the emotional RPM stays high.
Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., summed it up:
“Kerala holds a special place in the Tata Group’s heart. Onam is about togetherness, and this year we’re pairing that spirit with the joy of driving home a new car — or charging one.”
Backing the sentiment is a robust support network — 622 passenger vehicle bays, 83 workshops, a dedicated EV battery repair centre in Kochi, and roadside assistance that promises help faster than you can say Payasam.
So, whether you’re after an EV with six months’ accessory financing or a diesel SUV to fit the whole extended family, Tata Motors is inviting Kerala to celebrate Onam the four-wheeled way — with a new car, a beloved tune, and a journey that starts long before Thiruvonam dawns.
Model-wise festive benefits include:
| ICE | Total Discount Up to | EV | Total Discount Up to | |
| Tiago | 60,000 | Tiago.ev | 1,00,000 | |
| Tigor | 60,000 | Punch.ev | 85,000 | |
| Altroz | 1,00,000 | Nexon.ev | 1,00,000 | |
| Punch | 65,000 | Curvv.ev | 2,00,000 | |
| Nexon | 60,000 | Harrier.ev | 1,00,000 | |
| Curvv | 40,000 | |||
| Harrier | 75,000 | |||
| Safari | 75,000 |
