Mumbai: In a move that blurs the line between horsepower and high fashion, Audi India has officially turbocharged its presence in the lifestyle lane by debuting the Audi Collection on Ajio Luxe—India’s fastest lane to curated luxury. The German marque known for quattro and Vorsprung durch Technik is now bringing its signature flair to caps, watches, bags, and even miniature marvels.
Now, if you’ve ever thought your outfit lacked the acceleration of an RS Q8, fear not. With prices ranging from ₹3,000 to ₹95,000, Audi’s latest collection is engineered for style and tuned for taste. This is fashion with torque.
“Style is an extension of performance,” declared Balbir Singh Dhillon, Head of Audi India, while definitely not wearing a pit crew jumpsuit. “The Audi Collection is not just about looking good—it’s about living Audi, even if your garage still has room for a promotion.”
Ajio Luxe, always ready to drop the clutch on exclusivity, is just as excited. Deval Shah, Business Head at Ajio Luxe, said, “India’s luxury appetite has outgrown the valet lane. With this launch, we’re not just selling accessories—we’re offering a lifestyle upgrade. Think Audi, but make it fashion.”
So, what’s in the lineup?
- Audi Business Collection: For boardrooms with speed limits, think sleek bags and accessories that whisper success.
- Casual Range: Sunglasses, caps, and day bags that scream weekend getaway—but quietly, in a German accent.
- Active Range: Gear that can survive both a trail run and airport security.
- Audi Sport: If your adrenaline wears a backpack, this is it.
- Miniatures: For those who can’t afford the real thing—but want it in 1:18 scale with chrome rims.
With this new collection, Audi enthusiasts no longer need to just drive the brand—they can now wear it, sip from it, and even gift it (to themselves, ideally). Whether you’re walking into a board meeting or just walking your dog while dreaming of an R8, Audi’s got you covered—from alloy wheels to aviator shades.
Because let’s be honest—why should your car have all the fun?
