Jorhat, Assam: Move over elephants and Brahmaputra boats—Jorhat’s newest powerhouse just rolled into town, and it’s running on Japanese precision and Assamese hospitality. Toyota Kirloskar Motor (TKM), never one to miss a scenic view or a growth opportunity, has now officially driven into the heart of Assam’s tea capital with the launch of its newest dealership, Preet Toyota.
Spread across a generous 26,000 sq. ft. (that’s a lot of room to stretch even for a Hilux), the state-of-the-art 3S facility is geared to serve everything from bumper-to-bonnet. Whether you’re here for a brand-new Fortuner, a quick oil change, or just want to see if the Camry Hybrid is as suave as it looks in the commercials, Preet Toyota is now the go-to automotive pitstop in Upper Assam.
The dealership was inaugurated with much fanfare—and, we assume, more than a few cups of locally brewed tea—byMasaru Shimada, Deputy Managing Director, Toyota India & Middle East; Arun G Nair, TKM’s East Zone Chief of Everything That Moves; and Akash Agarwal, Dealer Principal and local torchbearer of Toyota’s trusted legacy.
But this isn’t just a place where cars get pampered and polished. With a T Gloss Studio on site, your car might walk in a humble hatchback and roll out like it’s ready for a red carpet. Need a used car instead of a new one? The in-house Toyota U-Trust team has you covered—no shady deals, just squeaky-clean pre-owned wheels.
Commenting on the milestone, Arun G Nair said, “The Northeast holds immense potential…”—and judging by how locals are eyeing that Vellfire, he’s clearly not wrong. Jorhat isn’t just a pitstop anymore; it’s a destination.
Meanwhile, Akash Agarwal added, “This dealership is more than a facility—it’s about building relationships.” Translation: come for the car, stay for the trust, and maybe leave with a Toyota key fob and a wide smile.
Strategically located at No. 1, Bamungaon, A.T. Road, Kenduguri, the new Preet Toyota dealership brings Toyota’s total retail footprint in India to a whopping 1,187 outlets. That’s almost as many as the number of selfies you’ll take with your new Urban Cruiser Hyryder.
So whether you’re cruising past Kaziranga or navigating Guwahati’s legendary traffic, just remember—Jorhat now speaks fluent Toyota.
And yes, it comes with service bays, smiles, and zero haggling.
