New Delhi: Honda Cars India Ltd. (HCIL), the automaker known for making cars as dependable as your neighborhood chaiwala and almost as ubiquitous, reported total sales of 4,871 units for April 2025. This includes 3,360 units sold domestically and 1,511 shipped off to markets abroad—hopefully ones that still appreciate a refined engine note over a touchscreen overdose.
Now, before you wonder whether the sales chart needs CPR, HCIL has an explanation. According to Kunal Behl, Vice President, Marketing & Sales at Honda Cars India Ltd., the company has “strategically moderated the dispatches” due to—brace yourself—subdued consumer sentiment. In plain English, April’s numbers took a bit of a power nap while Honda focused on keeping dealer stockrooms from bursting at the seams. Efficiency over exuberance, if you will.
But wait, there’s more. In a move that might make wallets across India heave a sigh of relief, Honda is rolling out new price points on select variants of its Elevate SUV in May. So if you’ve been holding out on buying one, this might just be your cue—because who doesn’t like a discount served with a side of marketing optimism?
For context, Honda’s April 2024 numbers were more spirited, with 4,351 domestic sales and 6,516 exports. So yes, compared to that, April 2025 was more “Zen mode” than “VTEC just kicked in.”
Whether this lull is a tactical breather or a warm-up stretch before a mid-year sprint remains to be seen. But one thing’s for sure—Honda’s playing the long game, one calculated dispatch at a time.
