Mumbai – Škoda Auto is having a birthday bash, and instead of blowing out candles, it’s blowing up timelines. Celebrating 130 years of automotive legacy worldwide and 25 years of parking in Indian hearts, Škoda Auto India has launched its latest campaign, Škoda Superstars — a power-packed ode to passion, persistence, and the people who’ve dared to dream beyond the speed limit.
Fronting this full-throttle fiesta is none other than Škoda’s first-ever Brand Superstar, Ranveer Singh — the man who can outrun dullness even in traffic. The campaign’s launch film parallels the story of Škoda’s founding dreamers, Laurin & Klement, with today’s go-getters who shift gears through life’s speed bumps and potholes with flair and fortitude.
“This isn’t just a tribute,” says Petr Janeba, Brand Director, Škoda Auto India. “It’s our 130-year-old mic drop moment. We’re honouring the grit that built us — from dusty Czech workshops to India’s highways. And what better way to do that than by spotlighting the human horsepower behind every journey?”
But wait, there’s more horsepower under this campaign’s hood.
Škoda’s throwing open the bonnet for fans to hop in and become Superstars themselves. All you need to do is share a snapshot of your personal journey — not your passport photo, mind you, but one that screams “I chased a dream and caught it”. Once uploaded, the photo gets transformed into a sleek double-exposure image featuring you and a Škoda, merging your triumphs with theirs like a well-executed parallel park.
And here’s the turbocharged twist: 25 lucky winners will be jetting off on a once-in-a-lifetime Škoda experience to Prague. Yes, Prague — land of castles, cobblestones, and the original Škoda heartbeat. Because what’s better than winning a contest? Winning a contest that comes with international bragging rights and a fresh stamp on your passport.
So if your story has grit, grease, or a touch of glamour — this is your moment to ride shotgun with Škoda into the annals of automotive inspiration.
Website to enter: www.skodasuperstars.com
Prize to win: Just a casual trip to Prague. No biggie.
Because at Škoda, the journey is yours — they’re just providing the wheels.
