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“Van Gogh Luxe”: Mercedes-Benz Unveils the Vision V, an MPV So Lavish It Might Just Win an Oscar

It’s a van. It’s a lounge. It’s a spaceship. Actually, it’s the Vision V — and it’s Mercedes-Benz’s boldest flex yet.


Stuttgart – Remember when vans were for school runs, airport shuttles, or touring bands on a budget? Mercedes-Benz just torched that stereotype in a puff of Nappa leather-scented fragrance. Enter the Vision V — a concept so opulent it makes your living room feel like economy class.

This isn’t just the dawn of a new van. It’s the Van.EA — the Upcoming Van Electric Architecture — and it’s Mercedes’ way of saying: “Who said family haulers can’t have 42 speakers and a 65-inch cinema screen?”


A Van? Darling, It’s a Mobile Lounge.

Forget cupholders and fabric seats. The Vision V welcomes you with a crystal-white Nappa leather interior, real silk trims, and burr wood panels that look like they were carved by elves at a Scandinavian design fair. Slide in through an automatic portal door (yes, portal), and you’re greeted by ambient lighting, fragrance diffusers, and chairs that recline into beds smoother than a spa day in St. Moritz.

Need privacy? A smart glass partition can go from clear to opaque faster than your mood after reading your emails. Bonus: the touchpad-operated center console doubles as a chessboard. Checkmate, traditional vans.


Hollywood, Meet Stuttgart

The highlight? A 65-inch retractable cinema screen that rises from the floor like a Bond villain’s elevator. Paired with a Dolby Atmos-certified 42-speaker setup and seven projectors, it turns the cabin into a 360-degree sensory playground. You don’t just watch a film—you bathe in it.

From karaoke to augmented reality sightseeing, gaming with built-in controllers, or impulse-shopping tickets to Wimbledon — the Vision V is basically your phone, console, office, and therapist, all rolled into one luxury suite on wheels.


Exterior: Subtle as a Spotlight

On the outside, the Vision V looks like a spaceship fell in love with an art deco yacht. Chrome-laced louvres light up like a Broadway marquee, powerdomes on the bonnet hint at serious muscle, and the 24-inch wheels feature illuminated inserts because why not. The rear? It boasts more than 450 light elements in 3D — because 449 would’ve been gauche.


Luxury MPV or Road-Going Versailles?

Mercedes-Benz insists the Vision V isn’t just a concept — it’s a statement. A declaration that vans are no longer the utilitarian underdogs of the luxury world. They’re redefining opulence with enough tech to make Tony Stark feel underdressed.

Thomas Klein, Head of Mercedes-Benz Vans, quipped, “The Vision V isn’t just luxury in a van. It’s the V-class of luxury.” (We see what you did there, Thomas.)


Final Thoughts:

The Vision V is not here to blend in. It’s here to roll up to the valet, silently, gracefully, and then put on a light show that makes bystanders question their life choices.

Coming in 2026, Mercedes’ luxury van segment is poised to outshine everything else on the road — including some hotel lobbies. So whether you’re a CEO, a pop star, or someone who simply enjoys the idea of reclining to Netflix while gliding through traffic — the Vision V might just be your next (rolling) mansion.

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