New Delhi, India –
In a move that’s sure to get both car enthusiasts and their wallets revving, Yokohama India has unveiled its ‘Easy Drive’ No-Cost EMI Program—a scheme aimed at making premium tyres feel less like a luxury splurge and more like a smooth, sensible upgrade. And with SUVs and premium cars demanding chunkier, high-performance rubber these days, it couldn’t have come at a better time.
The initiative lets customers drive off with Yokohama’s top-tier tyres without leaving skid marks on their bank balance. Thanks to a partnership with financial pit-stop pros at Bajaj Finance Ltd., buyers can now opt for a six-month no-cost EMI plan on 17-inch and above tyres. The monthly damage? As low as ₹1,807—less than what you’d spend on a week’s worth of fancy coffee and parking fines in Delhi.
Yokohama India recently began producing 20-inch tyres domestically, and this EMI scheme appears to be the next gear in their strategy to accelerate premium tyre adoption. “Over 25% of new vehicles in India now come fitted with 17-inch and above tyres,” said Gaurav Mahajan, Head of Marketing at Yokohama India, citing the ongoing ‘premiumization’ of India’s car market. “With this initiative, we’re making it easier for customers to steer into that premium segment—without burning rubber financially.”
And what exactly can one expect with this Easy Drive plan? Access to Yokohama’s ADVAN, Geolandar, and BluEarth series—tyres known for their superior grip, comfort, and performance. Whether you’re tackling the urban jungle or the Himalayan hairpins, your ride now comes with less compromise and more confidence.
Available at Yokohama Club Network (YCN) outlets and select retail partners across India, this program is clearly designed to help motorists upgrade their rubber without busting their budgets—or their spirits.
So, if your car is due for a tyre upgrade and your wallet is practicing social distancing from your bank account, Yokohama’s Easy Drive program might just be the rubber-meets-road solution you didn’t know you needed.
Because when life gives you potholes—finance better tyres.
