Mumbai, India: In a significant breakthrough for India’s automotive industry, CEAT has launched three advanced tyre technologies under its SportDrive range, marking the company’s entry into the ultra-luxury and high-performance vehicle segment. With this launch, CEAT becomes the first Indian tyre manufacturer to introduce ZR-rated tyres, CALM Technology, and Run-Flat Tyres (RFT) designed for superior performance, safety, and comfort.
Pushing the Limits with ZR-Rated Tyres
CEAT’s newly launched ZR-rated tyres are engineered to endure speeds exceeding 300 kmph, enhancing stability, grip, and control. The 21-inch ZR-rated tyres meet the rigorous demands of high-performance vehicles, underscoring CEAT’s focus on safety and precision engineering.
CALM Technology: Quieter Rides, Elevated Comfort
The integration of CEAT’s proprietary CALM Technology in the SportDrive range addresses one of the most common concerns for luxury vehicle owners – road noise. By significantly reducing in-cabin noise, this innovation ensures a smoother and more enjoyable driving experience.
Run-Flat Tyres: Safety Beyond the Puncture
In a pioneering move for the Indian market, CEAT has introduced Run-Flat Tyres (RFT) designed to maintain vehicle stability even after a puncture. These tyres allow drivers to continue at a considerable speed post-puncture, adding a crucial layer of safety and reliability for premium SUVs and high-end sedans.
CEAT’s Vision for Performance and Safety
Speaking at the launch, Arnab Banerjee, MD and CEO of CEAT, said: “Our latest SportDrive range with ZR-rated tyres, CALM Technology, and Run-Flat Tyres marks a pivotal step in CEAT’s journey to becoming a premium, technology-driven tyre brand. These innovations reflect our dedication to enhancing driving comfort, safety, and performance for discerning customers in the luxury vehicle market.”
Echoing this sentiment, Lakshmi Narayanan B., CMO at CEAT, added: “The new SportDrive range is the result of extensive testing at Germany’s leading automotive facilities, combining CEAT’s Italian heritage with German precision engineering. Our advanced tyre technologies align with global standards to meet the evolving needs of Indian and international markets alike.”
Availability and Pricing
The new premium SportDrive range will be available across key Indian markets, including Delhi NCR, Mumbai, Kolkata, Pune, Chandigarh, Bangalore, Tamil Nadu, Hyderabad, and more, starting in April. Pricing details are as follows:
- Run-Flat Tyres: ₹15,000 to ₹20,000
- 21-inch ZR-rated CALM Technology Tyres: ₹25,000 to ₹30,000
With these innovations, CEAT aims to strengthen its foothold in the premium tyre segment, redefining performance, safety, and driving comfort for luxury car owners across India.
