Mumbai: In a major move towards sustainable and efficient commercial transportation, Hindustan Petroleum Corporation Ltd. (HPCL), a Maharatna Oil Company, has teamed up with Tata Motors, India’s leading commercial vehicle manufacturer, to launch their co-branded Genuine Diesel Exhaust Fluid (DEF). This strategic collaboration aims to ensure superior vehicle performance, enhance drivetrain efficiency, and extend vehicle lifespan while promoting environmental responsibility.
Manufactured in BIS-approved facilities that adhere to the highest industry standards, the co-branded Genuine DEF is set to be available through HPCL’s expansive retail network of over 23,000 fuel stations across India. This widespread availability ensures ease of access for customers, enabling them to maintain vehicle efficiency and regulatory compliance effortlessly.
Ensuring Cleaner Emissions for BS6 Vehicles
An essential requirement for BS6-compliant diesel vehicles, DEF plays a crucial role in reducing harmful emissions by converting nitrogen oxides into harmless nitrogen and water. With the introduction of this co-branded DEF, Tata Motors’ customers will have seamless access to a reliable solution that helps optimize fuel efficiency and meet stringent emission norms.
Leaders Speak on the New Initiative
Commenting on the launch, Amit Garg, Director, Marketing, Hindustan Petroleum Corporation Ltd., said, “At HPCL, we are dedicated to driving innovation and sustainability in the mobility sector. Our partnership with Tata Motors for co-branded Diesel Exhaust Fluid (DEF) is a significant step toward reducing emissions and fostering cleaner transportation solutions. Through our vast distribution network and Tata Motors’ technological prowess, we are delivering a high-quality, eco-friendly product that contributes to a greener future.”
Echoing this sentiment, Girish Wagh, Executive Director, Tata Motors, added, “This collaboration with HPCL strengthens our commitment to providing cutting-edge and sustainable solutions for the commercial vehicle industry. Our co-branded Genuine Diesel Exhaust Fluid ensures that Tata Motors customers have unparalleled access to an essential product that boosts vehicle performance while meeting stringent environmental regulations. We take pride in this partnership, which aligns with our goal of making mobility cleaner and more efficient.”
Driving a Greener Future Through Innovation
HPCL continues to play a pivotal role in India’s energy transformation by investing in cleaner fuels, renewable energy, and digital advancements in fuel retailing. The company’s strong supply chain infrastructure, encompassing refineries and terminals, ensures uninterrupted product availability across urban and rural markets. Through strategic initiatives like this, HPCL is reinforcing its commitment to a sustainable and energy-efficient future for India’s transport sector.
Similarly, Tata Motors’ commercial vehicles are backed by its Sampoorna Seva 2.0 initiative, offering comprehensive lifecycle management solutions, including breakdown assistance, guaranteed turnaround times, annual maintenance contracts (AMC), and easy access to genuine spare parts. With Fleet Edge, Tata Motors’ connected vehicle platform, fleet operators can optimize vehicle uptime and streamline operations. Supported by over 2,500 sales and service touchpoints across India, Tata Motors ensures maximum uptime and efficiency for its customers.
The launch of the co-branded Genuine DEF by HPCL and Tata Motors marks a significant milestone in the pursuit of sustainable mobility solutions. As both companies continue to focus on innovation, efficiency, and environmental consciousness, this partnership is set to play a vital role in shaping the future of India’s commercial vehicle industry.
