– Volkswagen India expands its network in Punjab with the inauguration of Volkswagen Ludhiana.
– The brand achieved a 26% sales growth in Punjab last year, reinforcing its commitment to the region.
– New facility enhances accessibility to Volkswagen’s premium lineup, including the Taigun, Virtus, and Tiguan.
Mumbai: Volkswagen India has reinforced its commitment to Punjab’s automotive market by inaugurating a new sales touchpoint in Ludhiana. Strategically located on Ferozepur Road, the newly opened Volkswagen Ludhiana aims to enhance customer accessibility to the brand’s premium product range while delivering a superior automotive experience.
Volkswagen Ludhiana features a three-car display showcasing the brand’s top-selling models—the Taigun, Virtus, and Tiguan. Managed by Saravdeep Lally and supported by a team of 10 skilled professionals, the new facility is designed to provide an exceptional customer experience with Volkswagen’s hallmark German engineering and safety standards.
With this expansion, Volkswagen’s presence in Punjab has grown to 11 sales and seven service facilities, further emphasizing its focus on providing easy access to GNCAP 5-star safety-rated vehicles. The initiative aligns with the brand’s broader strategy to tap into the rising demand for premium automobiles in the region.
Speaking on the expansion, Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, stated, “The launch of Volkswagen Ludhiana marks an important milestone in our Punjab growth journey. With a 26% sales growth in the state last year, we are witnessing an increasing preference for premium mobility solutions among customers. Ludhiana remains a key market for us, and this new touchpoint ensures that we offer an elevated and seamless experience to our customers in the city.”
Tarsem Singh Lally, Managing Director of Lally Motors Pvt. Ltd., expressed enthusiasm about the new addition, stating, “We are delighted to bring the thrilling experience of Volkswagen cars to our esteemed customers in Ludhiana. With this latest showroom, our ninth in Punjab and the Tri-City Region, we are dedicated to providing top-notch service and a personalized car-buying experience to Ferozepur Road and South City residents.”
Volkswagen India continues to uphold its global standards of quality and customer satisfaction. Enthusiasts and prospective buyers are encouraged to visit the Volkswagen Ludhiana showroom to explore the latest offerings. Further details are available on the Volkswagen India website.
