New Delhi – In a significant leap forward for digital finance in the automotive sector, Maruti Suzuki Smart Finance (MSSF) has announced that it has facilitated over two million car loans since its inception in 2020. This milestone, achieved through a robust network of 28 finance partners spread across India, underscores the platform’s role in transforming the car-buying experience for Arena and Nexa customers nationwide.
Since its launch, MSSF has rapidly evolved into a go-to solution for customers seeking a hassle-free and transparent financing process. The digital platform not only offers 24×7 accessibility but also boasts more than 1.60 crore visitors, reflecting the growing trust and preference for its end-to-end online services.
“Five years ago, Maruti Suzuki pioneered a digital, end-to-end car financing solution, transforming the car-buying experience in India. Today, almost 50% of our car finance cases are being done through MSSF, reflecting our commitment to enhancing the convenience of our customers with innovative digital solutions. Furthermore, using this platform customers can get their cars financed 24×7, 365 days a year from anywhere,” said Partho Banerjee, Senior Executive Officer, Marketing and Sales at Maruti Suzuki India Limited.
Banerjee further acknowledged the role of the finance partners, stating, “We are grateful to our finance partners who have helped us in this journey of providing the joy of mobility to over 2 million customers. We are confident that we will continue to simplify the car-buying journey with even more innovative solutions in the future.”
MSSF’s suite of industry-first features sets it apart in a competitive market. Customers benefit from:
- On-Road Price Configuration: An intuitive tool that helps buyers understand the complete cost of their vehicle.
- Credit Score-Based Interest Rates: Tailored loan offers that adjust to individual financial profiles.
- Pre-approved and Customized Loan Offers: Catering to both salaried and self-employed individuals.
- Online Sanction Letters & Real-Time Loan Status Tracking: Streamlining the process and keeping customers informed at every step.
This digital revolution in car financing not only expedites the loan approval process—often in less than a day—but also offers customized loan plans, ensuring that every customer’s unique financial requirements are met with precision and efficiency.
As Maruti Suzuki Smart Finance continues to innovate and expand its digital footprint, the milestone of over two million customers is both a celebration of past achievements and a stepping stone toward a future where automotive finance is simpler, faster, and more accessible to all.
