Bangalore – Toyota Kirloskar Motor (TKM) has unveiled its ambitious corporate campaign, “Happier Paths Together,” signaling a renewed commitment to sustainability, technological innovation, and societal wellbeing. Anchored by the philosophy of “Happiness for All,” the campaign aspires to foster a greener, inclusive, and prosperous future for communities and the planet.
A Vision Beyond Mobility
The “Happier Paths Together” campaign underscores TKM’s holistic approach to sustainable progress through three key pillars:
- Multi-Pathway Technology: Catering to diverse consumer needs with a variety of vehicle powertrain options.
- Carbon Neutrality: Innovating across the value chain to reduce environmental impact.
- Community Empowerment: Enhancing societal well-being through skill-building and education initiatives.
This multi-year initiative integrates these themes across TKM’s operations, highlighting a commitment to creating value that extends beyond vehicle manufacturing.
Bharat Mobility Global Expo 2025: A Showcase of Transformation
Toyota is set to bring this vision to life at the Bharat Mobility Global Expo (BMGE) 2025, held from 17th to 22nd January 2025 at Bharat Mandapam, New Delhi. The event will serve as a stage to unveil cutting-edge mobility solutions, including:
- Self-Charging Hybrid Electric Vehicles (SHEVs)
- Plug-in Hybrid Electric Vehicles (PHEVs)
- Battery Electric Vehicles (BEVs)
- Fuel Cell Electric Vehicles (FCEVs)
- Flexi-Fuel Self-Charging Hybrid Electric Vehicles (FFV-SHEVs)
This diversified lineup ensures sustainable mobility options tailored to various lifestyles and geographies, making clean energy transitions accessible to all.
Empowering Communities, Strengthening Society
In addition to technological advancements, the campaign emphasizes community upliftment. Toyota aims to scale its societal interventions, focusing on critical areas like:
- Road Safety Awareness
- Skill Development Programs
- Educational Initiatives
- Community Welfare Projects
These efforts align with India’s broader national goals, reinforcing Toyota’s role as a responsible corporate citizen.
Leadership Insights
Announcing the campaign, Sabari Manohar, Vice President of Sales-Service-Used Car Business, TKM, stated:
“‘Happier Paths Together’ embodies our vision of enabling happiness for all through innovation and sustainability. At BMGE 2025, we will showcase our commitment to transformative mobility and sustainable practices. We invite everyone to join us on this journey toward a brighter future.”
Looking Ahead
The “Happier Paths Together” campaign marks a pivotal moment for Toyota in India, reflecting its evolution into a mobility company dedicated to creating a positive societal impact. With initiatives that blend cutting-edge technology and social responsibility, TKM is poised to lead the way toward a cleaner, happier tomorrow.
