Jaguar has turned a page in its illustrious history with the dramatic unveiling of its Type 00 concept car at Miami Art Week. Dubbed a “physical manifestation” of the brand’s bold new creative philosophy, this design vision symbolizes Jaguar’s reinvention as it embarks on a transformational journey into an electric-only future. With its Exuberant Modernism ethos, the Type 00 challenges automotive norms and pays homage to Jaguar’s rich heritage while charting a fearless course toward the future.
A Bold Vision: Jaguar Type 00
Jaguar’s new creative philosophy hinges on three tenets: being Exuberant, Modernist, and Compelling. The Type 00 encapsulates these ideals, blending artistic audacity with cutting-edge electric vehicle (EV) engineering. Presented in striking Miami Pink and London Blue hues, the concept car reflects both the vibrant Art Deco surroundings of Miami and Jaguar’s quintessential British heritage.
The dramatic silhouette of the Type 00 defies typical EV design conventions. Its long bonnet, sweeping roofline, fastback profile, and imposing 23-inch alloy wheels lend it an unmistakable presence. Flush surfaces, a panoramic body-harmonized glazed roof, and a glassless tailgate sculpt the vehicle into a masterpiece of modernist artistry.
As Jaguar CEO Adrian Mardell explains:
“Type 00 is not just a car—it’s a statement of intent. It represents the awe-inspiring creativity, artistic flair, and engineering excellence that Jaguar stands for.”
Redefining Jaguar DNA
Jaguar’s transformation extends beyond vehicles to a complete reimagination of the brand. Rooted in the ethos of its founder, Sir William Lyons, Jaguar’s philosophy of “Copy Nothing” drives the creative vision behind the Type 00 and future models. This pioneering spirit echoes through Jaguar’s historical milestones, from the iconic E-type to its latest leap into electrification.
The vehicle’s innovative design is made possible by Jaguar’s bespoke Jaguar Electric Architecture (JEA). This unique platform enables the dramatic proportions and performance capabilities of the Type 00 while ensuring an electrifying driving experience. Jaguar’s upcoming production cars, including an electric four-door GT set for release in 2025, will also be built on the JEA platform.
Interior Elegance Meets Modernist Luxury
The interior of the Type 00 mirrors its exterior’s exuberance, blending craftsmanship with futuristic materials and technology. Butterfly doors open to reveal a meticulously designed cabin, featuring hand-finished brass accents, travertine stone plinths, and tactile woven textiles.
Key features include a 3.2-meter brass spine that bisects the cabin, floating instrument panels, and deployable screens that glide silently into place. The “Prism” customization system takes personalization to a new level, allowing occupants to tailor the cabin’s mood with totems of brass, travertine, or alabaster. These elements influence ambient lighting, soundscapes, and even bespoke scents, creating a deeply immersive experience.
“Technology should enhance the luxury experience without overshadowing the artistry,” says Tom Holden, Jaguar’s Chief Interior Designer.
An Artistic Celebration in Miami
The reveal of the Type 00 during Miami Art Week underscores Jaguar’s alignment with the art world. As the official luxury automobile of Art Miami, Jaguar curated two immersive exhibitions. These featured original works by British artists, emphasizing the brand’s commitment to creativity and its role as an advocate for the arts.
Jaguar Managing Director Rawdon Glover highlighted the significance of the event:
“Art is a passion point for our future clients, making Miami Art Week the perfect stage to introduce Type 00 to the world. This is not just a car—it’s an artistic expression of Jaguar’s transformation.”
Symbols of Change and the Future Ahead
The Type 00 serves as a bold statement of Jaguar’s design philosophy and intent. Its new visual identity includes signature elements like the geometric Jaguar “device mark,” the leaper emblem symbolizing progress, and the striking “Strikethrough” graphic denoting originality. These features reflect a commitment to artistry and reinvention, setting the tone for future Jaguar vehicles.
The first production model of Jaguar’s new era—a four-door electric GT—promises a range of up to 770 km (478 miles) WLTP, rapid charging capabilities, and unparalleled luxury. Built in the UK, it marks the next chapter in Jaguar’s journey to becoming a leader in the premium EV market.
Conclusion: A New Era for Jaguar
Jaguar’s Type 00 is more than a concept car; it is the embodiment of the brand’s vision for the future. With its daring design, innovative architecture, and alignment with the world of art, it signals a bold departure from convention. As Jaguar embraces electrification, its commitment to creating vehicles that are as inspiring as they are innovative ensures the legacy of this iconic British brand will endure for generations to come.
