Chennai – In a milestone move under its “One Car, One World” philosophy, Nissan Motor India has launched global exports of its New Nissan Magnite SUV. With over 2,700 units shipped to South Africa within just one month of its debut, the compact SUV continues to underscore India’s significance as a key manufacturing hub for Nissan’s global strategy.
The New Nissan Magnite, produced at the Alliance JV plant in Chennai, is set to conquer over 65 international markets, including Left-Hand Drive territories. Following its October 2024 unveiling in New Delhi, the revamped Magnite builds on the success of its predecessor, which has already sold more than 150,000 units globally since its December 2020 launch.
Expanding Horizons: India’s Role in Nissan’s Global Strategy
The Magnite’s success reflects Nissan’s commitment to its “Make-in-India, Make for the World” vision. This initiative not only bolsters the company’s domestic market presence but also reinforces India as a pivotal export hub under Nissan’s “The Arc” growth strategy. The company aims to drive growth in the AMIEO (Africa, Middle East, India, Europe, and Oceania) region through a balanced focus on local and international markets.
Frank Torres, Divisional Vice President of the AMIEO Region and President of Nissan India Operations, highlighted the significance of the milestone:
“The Nissan Magnite’s global success exemplifies India’s role in delivering world-class vehicles. Our latest export to South Africa further solidifies India’s position as an export hub while meeting the growing demand for the Magnite in international markets.”
A Bold Leap Forward
The New Nissan Magnite embodies Nissan’s celebrated Japanese SUV DNA with enhanced safety, innovative technology, and a bold design. Equipped with 20+ segment-first features, the vehicle combines rugged aesthetics with a premium interior. Safety upgrades include a reinforced body structure and over 40 standard safety features such as six airbags, Electronic Stability Control, and Hydraulic Brake Assist.
Jordi Vila, President of Nissan Africa, expressed enthusiasm for the SUV’s arrival:
“The New Nissan Magnite offers unmatched value with its advanced technology and bold design. We’re confident it will resonate with customers in South Africa and other African markets.”
Looking Ahead
As the New Nissan Magnite sets out to expand its footprint in over 65 markets worldwide, it marks a significant step forward in Nissan’s export strategy. With its innovative design, customer-centric features, and robust global appeal, the Magnite is poised to redefine the compact SUV segment on a global scale.
