India’s Electric Mobility Revolution Accelerates with MG Windsor’s Groundbreaking Sales Performance
Gurugram: The MG Windsor EV has set a new benchmark in India’s electric vehicle market, becoming the first passenger electric vehicle (EV) to secure a record-breaking 15,176 bookings within its first 24 hours of availability. Launched at 7:30 am on October 3, the Windsor’s immediate success highlights the accelerating shift towards electric mobility in the country, as consumers embrace innovative, eco-friendly transportation options.
Priced competitively, the MG Windsor EV is available with a booking amount of just INR 11,000, offering an enticing entry point for customers. Starting at INR 9.99 lakh, plus an operating cost of INR 3.5 per kilometer under MG’s Battery-as-a-Service (BaaS) program, the Windsor appeals to both eco-conscious and cost-savvy buyers. Deliveries for the much-anticipated model will commence on October 12, 2024.
A Remarkable Milestone in India’s EV Market
Satinder Singh Bajwa, Chief Commercial Officer at JSW MG Motor India, expressed his gratitude to customers for their overwhelming response to the Windsor. “We are thrilled by the unprecedented demand for the MG Windsor, which has set a new record with over 15,000 bookings in just one day. This milestone not only strengthens the Windsor’s position in the market but also reinforces the growing demand for affordable, sustainable, and intelligent mobility solutions in India,” Bajwa said. “Our commitment to innovation and eco-friendly driving continues to drive our success, and we’re proud to be at the forefront of this EV revolution.”
A Feature-Rich, Future-Ready EV
As India’s first Intelligent Compact Utility Vehicle (CUV), the MG Windsor combines the sleekness of a sedan with the spaciousness of an SUV, making it a versatile choice for urban and highway driving. With its aerodynamic design, high-tech features, and luxurious interiors, the Windsor caters to drivers seeking comfort, connectivity, and safety. Available in three variants—Excite, Exclusive, and Essence—and four dynamic colors, including Starburst Black and Turquoise Green, it offers something for everyone.
At the heart of the Windsor EV is a robust 38 kWh Li-ion battery, certified for IP67 protection. With 100 kW (136 PS) of power and 200 Nm of torque across four driving modes (Eco+, Eco, Normal, and Sport), the vehicle boasts an impressive ARAI-certified range of 332 km on a single charge.
Peace of Mind Ownership Experience
MG is committed to enhancing the EV ownership experience, offering several industry-first features to ensure customer satisfaction. The Windsor EV comes with a lifetime battery warranty for first-time owners, a year of free charging at public stations via the eHUB by MG app, and a guaranteed 60% buyback after three years or 45,000 kilometers. Additionally, MG’s e-Shield package provides a comprehensive 3-3-3 offer, including a three-year unlimited-kilometer vehicle warranty, three years of roadside assistance, and three labor-free services.
With its cutting-edge features, competitive pricing, and industry-leading ownership programs, the MG Windsor EV is set to accelerate India’s transition to electric mobility, one booking at a time.
