In a significant move to enhance its luxury services, Rolls-Royce Motor Cars has unveiled its latest Private Office in New York, marking the brand’s first such space in North America. Joining the ranks of Private Offices in Shanghai, Dubai, and the flagship office at Rolls-Royce’s Goodwood home, this New York hub provides an exclusive setting where North American clients can collaborate directly with U.S.-based Bespoke designers.
The opening of the Private Office New York signifies a tailored response to the growing demand for custom luxury vehicles in North America, Rolls-Royce’s largest market for two decades. The office enables clients to bring their highly personalized vision to life, working hand-in-hand with designers to create one-of-a-kind commissions. With the added convenience of a local design studio, U.S. clients no longer need to travel internationally to access the full bespoke experience.
Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, emphasized the significance of this expansion, stating, “Private Office New York marks a key moment for Rolls-Royce in the Americas. Our clients continuously challenge our designers with bold, creative commissions, and this dedicated space will elevate their experience by offering direct collaboration with our team.”
Located in the heart of Manhattan’s luxury-centric Meatpacking District, the New York Private Office is a high-end studio featuring an expansive array of design materials—ranging from fabrics and leathers to bespoke paint colors and curated artworks. Clients are invited to engage in a personalized creative journey, from initial concept to ongoing communication with the artisans at Rolls-Royce’s Goodwood headquarters, who will bring their vision to life.
Beyond offering a personal touch on individual commissions, Private Office New York will also serve as a venue for exclusive Rolls-Royce Private Collections. These limited-edition collections showcase the unparalleled craftsmanship and design capabilities of the brand, inspiring clients to push the boundaries of their own bespoke creations.
With plans to expand this network further, including the opening of a Private Office in Seoul by the end of the year, Rolls-Royce continues to reinforce its position as the world’s most client-focused luxury automotive brand, offering an unmatched bespoke experience that transcends the conventional dealership model.
