New Delhi, India – In a move that harmonizes her passion for creativity and commitment to the environment, celebrated composer and singer Jasleen Royal has chosen the latest edition of the BYD Atto 3, further amplifying the growing trend of electric vehicle adoption among influential personalities in India.
BYD India, a subsidiary of the global New Energy Vehicles (NEV) giant, recently delivered the newly launched Superior variant of the BYD Atto 3 to Jasleen Royal, marking a significant milestone in the company’s mission to popularize sustainable mobility. This acquisition by the acclaimed artist highlights the increasing appeal of electric vehicles (EVs) in India, particularly among trendsetters who value innovation and environmental responsibility.
Jasleen Royal, known for her versatile musical talents and self-taught prowess, has a vast following on social media and streaming platforms. Her rise to fame, much like BYD’s journey in the Indian EV market, is a testament to innovation, creativity, and leadership. Royal’s decision to go electric is a powerful statement in favor of sustainable living, aligning her artistic vision with the broader goal of reducing environmental impact.
The BYD Atto 3, available in Dynamic, Premium, and Superior variants, caters to a wide range of customer preferences, with the Dynamic model priced at an accessible INR 24.99 Lakh. This pricing strategy, combined with the vehicle’s superior features and performance, has led to over 600 bookings, solidifying the Atto 3’s position in the Indian EV market.
Rajeev Chauhan, Head of Electric Passenger Vehicles at BYD India, expressed his excitement about Jasleen Royal joining the BYD family. “Jasleen embodies the spirit of innovation and style, which resonates perfectly with the BYD Atto 3. This vehicle delivers an exceptional driving experience with cutting-edge technology, all while prioritizing sustainability,” he said. “As we mark 11 years in the electric segment in India, the success of the Atto 3 reaffirms our commitment to making electric mobility accessible to all.”
Jasleen Royal shared her enthusiasm for the BYD Atto 3, particularly its blend of style, performance, and eco-friendliness. “For me, creativity isn’t just confined to music; it’s about embracing innovative solutions that align with my values. The BYD Atto 3 is a perfect example of this, offering a stylish and powerful driving experience while being environmentally responsible,” she stated. “I’m thrilled to be part of the BYD family and to explore where the future of sustainable mobility will take us.”
The introduction of the BYD Atto 3’s new variants, each offering impressive range and battery capacity, underscores BYD’s dedication to delivering top-tier performance and efficiency. With a growing network of 26 showrooms across 23 cities, BYD India continues to enhance its customer service and expand its reach.
BYD’s recent launch of the BYD EV Innovate-A-Thon, in collaboration with the Automotive Skill Development Council (ASDC), further emphasizes the company’s commitment to fostering innovation and sustainability. This initiative aims to inspire the next generation of engineers to contribute to the electric vehicle sector, supporting BYD’s vision to ‘Cool the Earth by 1°C’.
In choosing the BYD Atto 3, Jasleen Royal not only drives a stylish vehicle but also champions a movement towards a more sustainable future. Her choice reflects a growing awareness among India’s leading figures about the importance of environmentally conscious decisions, setting an inspiring example for others to follow.
