Bangkok, Thailand – Rolls-Royce Motor Cars has taken a significant step to strengthen its presence in Thailand by unveiling a new ‘Galleria’ boutique at Siam Paragon, the country’s premier luxury shopping destination. This innovative showroom, the first of its kind in the Asia-Pacific region, offers an exclusive, intimate space where clients can deeply engage with the Rolls-Royce brand and craft their own Bespoke motor cars.
Located on the second floor of Siam Paragon, the new Galleria showroom immerses visitors in the world of Rolls-Royce with a carefully curated environment that blends luxury with personalization. As Thailand’s luxury market continues to grow rapidly, Rolls-Royce’s decision to open a boutique in this prestigious location underscores the brand’s commitment to staying close to its clients and meeting the increasing demand for its high-end, custom-made vehicles.
“This new Galleria concept perfectly aligns with our strategy of enhancing our presence in key luxury hubs,” stated Irene Nikkein, Regional Director Asia-Pacific for Rolls-Royce Motor Cars. “Our long-term partners at MGC-ASIA have brought this vision to life, creating a unique space in Thailand’s largest luxury district that reflects the sophistication and exclusivity of our brand.”
The Galleria isn’t just a showroom; it’s a destination for Rolls-Royce enthusiasts to connect, explore, and commission their dream vehicles. The space features a meticulously designed entrance modeled after Rolls-Royce’s iconic Pantheon grille, topped with the signature Spirit of Ecstasy. Inside, visitors can admire a Rolls-Royce motor car displayed beneath a kinetic lighting feature that dynamically adjusts to the car’s roofline. This setting is complemented by a ‘cabinet of curiosities’ filled with objets d’art meant to inspire creativity and innovation.
At the heart of the showroom lies the Atelier, where clients can work directly with Bespoke specialists to design their personalized Rolls-Royce. The Atelier features a large workbench-style table beneath adjustable lighting, perfect for examining color and material samples. A sizable LED screen allows for detailed visualization of design concepts, creating a seamless experience from imagination to reality.
Krisda Sawamiphakdi, General Manager of Rolls-Royce Motor Cars Bangkok, expressed his excitement about the new showroom: “It’s fitting that our growing clientele in Bangkok now has a dedicated space to immerse themselves in the Rolls-Royce experience. This new Galleria boutique in Siam Paragon is a stunning complement to our existing showroom in Rama 3, and we look forward to welcoming both new and loyal clients.”
To celebrate the Galleria’s grand opening, Rolls-Royce has placed its first fully electric vehicle, the Spectre, on display in the showroom’s window. The Spectre, featuring Anthracite coachwork and a Mandarin and Navy interior, showcases the cutting-edge design and forward-thinking ethos that Rolls-Royce clients in Thailand have come to expect.
The Galleria at Siam Paragon is more than just a showroom—it’s a testament to Rolls-Royce’s dedication to the evolving luxury market in Thailand, offering a unique blend of tradition, innovation, and bespoke craftsmanship.
