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Maserati Shines at Monterey Car Week: A Century of Innovation Meets a Bold Electrified Future

Modena, Italy – August 6, 2024 – Maserati is set to make waves at Monterey Car Week 2024 as it celebrates 110 years of automotive excellence with a series of high-profile events and unveilings. The Italian luxury brand will showcase its past, present, and future with a dazzling array of cars and experiences, highlighted by the global premiere of a new MC20-derived super sports car at The Quail, A Motorsports Gathering.

The festivities kick off at the elegant House of Maserati, where visitors will be treated to a unique blend of Italian hospitality and high-octane innovation. The star of the show will be the one-of-a-kind MC20 Tributo Modenese, a tribute to the brand’s Modenese roots. This exclusive model is joined by a showcase of Maserati’s latest models, including the all-electric Folgore range and the powerful GranCabrio Trofeo. Guests can also get behind the wheel of these cutting-edge vehicles in exclusive private test drives.

Monterey Car Week will also mark the North American debut of the MC20 Icona, a special series limited to just 20 units worldwide. This model draws inspiration from the legendary MC12 Stradale, featuring a striking Bianco Audace Matte and Blu Stradale livery. Meanwhile, the track-only MCXtrema returns to the spotlight with the first customer delivery taking place at Laguna Seca, complete with a dramatic track session led by Maserati’s chief test driver, Andrea Bertolini.

The celebrations will culminate at the Pebble Beach Concours d’Elegance, where Maserati’s future classic—the newly unveiled super sports car—will take its place on the prestigious Concept Lawn. This new model, with its cutting-edge design and performance, embodies Maserati’s vision for the next century. Maserati’s presence at Monterey Car Week reaffirms its position as a leader in luxury and performance, blending its rich heritage with a bold, electrified future.

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