New Delhi, August 1, 2024: Maruti Suzuki India Limited has once again demonstrated its market dominance with impressive sales figures for July 2024. The automotive giant sold a remarkable total of 175,041 units, highlighting its stronghold in both domestic and international markets.
Breaking down the numbers, domestic sales accounted for 140,354 units, reaffirming Maruti Suzuki’s popularity among Indian consumers. The company’s strategic partnerships also contributed to the figures, with sales to other Original Equipment Manufacturers (OEMs) reaching 10,702 units. Additionally, Maruti Suzuki’s global footprint continued to expand with exports totaling 23,985 units, showcasing the brand’s international appeal.
Stellar Performance of Maruti Suzuki Models
Among the various models, the Baleno, Celerio, Dzire, Ignis, Swift, and WagonR stood out with combined sales of 58,682 units in July. These models have consistently been favorites due to their blend of affordability, performance, and reliability, catering to a wide range of consumer preferences.
The compact and budget-friendly models, Alto and S-Presso, also performed admirably with combined sales of 9,960 units. These cars have carved out a niche in the market, appealing particularly to first-time car buyers and those looking for economical options without compromising on quality.
A Glimpse into Maruti Suzuki’s Success
The impressive sales figures for July 2024 can be attributed to several key factors. Maruti Suzuki offers a wide range of vehicles that cater to different segments of the market. From compact cars to sedans, the company’s diverse portfolio ensures that there is a Maruti Suzuki model for every kind of buyer. With an extensive network of dealerships across India and robust after-sales service, Maruti Suzuki has built a strong relationship with its customers. This accessibility and reliability play a crucial role in maintaining customer loyalty. Maruti Suzuki’s effective marketing campaigns and attractive financing options have helped the brand stay relevant and appealing to a broad audience. The company’s ability to adapt to changing market trends and consumer preferences has been a significant driver of its sustained success. Consistent focus on delivering high-quality vehicles at competitive prices has been a cornerstone of Maruti Suzuki’s strategy. The brand’s reputation for offering value for money continues to attract a large number of buyers.
Looking Ahead
As Maruti Suzuki moves forward, the company aims to further strengthen its market position by introducing new models and enhancing its existing lineup. The focus on innovation, sustainability, and customer satisfaction will continue to drive the brand’s growth in the coming months.
With the automotive market evolving rapidly, Maruti Suzuki’s commitment to excellence and adaptability ensures that it remains a leader in the industry. The sales performance in July 2024 is a testament to the company’s strategic vision and operational efficiency, setting the stage for continued success in the future. Maruti Suzuki’s remarkable sales figures for July not only highlight its current market strength but also underscore the potential for even greater achievements as it navigates the dynamic automotive landscape.
The sales figures for July 2024 are given below:
| Category: Sub-segment | Models | July | April-July | ||
| 2024 | 2023 | FY 2024-25 | FY 2023-24 | ||
| A: Mini | Alto, S-Presso | 9,960 | 9,590 | 40,776 | 49,990 |
| A: Compact | Baleno, Celerio, Dzire, Ignis, Swift, WagonR | 58,682 | 67,102 | 247,890 | 277,927 |
| Mini + Compact Segment | 68,642 | 76,692 | 288,666 | 327,917 | |
| A: Mid-Size | Ciaz | 603 | 1,348 | 2,772 | 5,101 |
| Total A: Passenger Cars | 69,245 | 78,040 | 291,438 | 333,018 | |
| B: Utility Vehicles | Brezza, Ertiga, Fronx, Grand Vitara, Invicto, Jimny, XL6 | 56,302 | 62,049 | 219,432 | 188,450 |
| C: Vans | Eeco | 11,916 | 12,037 | 45,707 | 44,713 |
| Total Domestic Passenger Vehicle Sales (PV) | 137,463 | 152,126 | 556,577 | 566,181 | |
| Light Commercial Vehicles (LCV) | Super Carry | 2,891 | 2,559 | 10,837 | 10,638 |
| Total Domestic Sales including LCV (PV+LCV) | 140,354 | 154,685 | 567,414 | 576,819 | |
| Sales to other OEM | 10,702 | 4,746 | 34,950 | 17,424 | |
| Total Domestic Sales (PV+LCV+OEM) | 151,056 | 159,431 | 602,364 | 594,243 | |
| Total Export Sales | 23,985 | 22,199 | 94,545 | 85,417 | |
| Total Sales (Total Domestic + Export) | 175,041 | 181,630 | 696,909 | 679,660 | |
