Nexa Celebrates Nine Years of Premium Mobility and Unmatched Customer Experience
New Delhi, July 24, 2024: Nexa, the premium automotive retail channel of Maruti Suzuki, marks its ninth anniversary with a remarkable milestone of 27 lakh delighted customers. Launched in 2015, Nexa was designed to cater to the sophisticated needs of modern car buyers, offering an unparalleled global retail experience defined by cutting-edge technology, exceptional hospitality, and a customer-first approach.
In the fiscal year 2023-24, Nexa has emerged as the fastest-growing automotive retail channel, boasting an impressive 54% growth rate. With 498 showrooms spread across more than 300 cities, Nexa has solidified its presence in both urban and non-urban markets, becoming a significant contributor to Maruti Suzuki’s success. Nexa’s sales now constitute 31.88% of Maruti Suzuki’s total passenger vehicle sales, highlighting its crucial role in the company’s growth trajectory.
Reflecting on Nexa’s journey, Partho Banerjee, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Limited, remarked, “Guided by our ‘Create. Inspire’ philosophy, Nexa is more than just a retail channel. It represents our commitment to spreading the joy of mobility to millions of customers. Nexa’s portfolio, including models like the Grand Vitara, Fronx, Jimny, and Invicto, caters to the evolving preferences of today’s discerning consumers, offering advanced features, technology, and reliability.”
Nexa has revolutionized the car-buying and ownership experience in India, continuously setting new standards in innovation and customer service. The brand’s unique offerings are structured around three core pillars: Nexa Music, Nexa Lifestyle, and Nexa Journeys, each providing exclusive and enriching experiences.
Nexa Music: A Platform for Aspiring Musicians
Nexa Music is a pioneering platform that nurtures Indian musical talent, providing aspiring musicians with opportunities to compose and showcase original music. Mentored by the legendary A.R. Rahman, the platform has evolved in its third season to celebrate India’s vibrant indie music scene, empowering emerging artists to reach new heights.
Nexa Lifestyle: A Fusion of Fashion and Culture
Nexa Lifestyle brings premium experiences to customers through collaborations with major fashion and cultural events, including Lakme Fashion Week, IIFA Awards, SIIMA, Supersonic, Lollapalooza, and Streaming Academy Awards. These partnerships enhance Nexa’s brand image and offer customers exclusive access to the world of fashion and entertainment.
Nexa Journeys: Inspiring Exploration and Adventure
Nexa Journeys showcases the stories of travelers exploring diverse landscapes across India. This initiative encourages customers to embark on their own adventures, experiencing the beauty of nature and the thrill of the open road.
From its inception, Nexa has been a trailblazer in the Indian automotive retail industry. By continually pushing the boundaries of what a car buying experience can be, Nexa remains committed to creating and inspiring moments of joy and satisfaction for every customer.
