Chittorgarh, Rajasthan, July 19, 2024 – In a significant move to strengthen its presence in the pre-owned car market, Volkswagen India has inaugurated its second Certified Pre-Owned store in Chittorgarh, Rajasthan. The new establishment aims to cater to the growing demand for reliable and quality-checked pre-owned vehicles in the region.
The inauguration ceremony was graced by Abbey Thomas, Head of Marketing & PR at Volkswagen Passenger Cars India, along with Rahul Shah, Dealer Principal of Volkswagen Chittorgarh. This new customer touchpoint aligns with Volkswagen’s global strategy to enhance its Certified Pre-Owned program, previously known as Das WeltAuto. This strategic realignment underscores the brand’s commitment to offering customers a seamless and trustworthy pre-owned car buying experience.
Volkswagen India’s Certified Pre-Owned program is designed to provide customers with numerous benefits, including comprehensive warranties, rigorous quality checks, hassle-free ownership transfers, and transparency through a digitized purchase process. This approach ensures that customers receive the same level of confidence and satisfaction as they would when purchasing a new Volkswagen vehicle.
With a robust network of 139 touchpoints across the country, Volkswagen India facilitates the trade of pre-owned cars with a focus on quality and customer satisfaction. The brand’s pre-owned car business has shown impressive growth, recording a 12% increase in the first half of 2024. This expansion in Chittorgarh is a testament to Volkswagen’s commitment to extending its reach and meeting the needs of customers in various regions.
The new Certified Pre-Owned store in Chittorgarh is expected to further boost Volkswagen’s presence in the pre-owned car market, providing customers in the region with access to a wide range of meticulously inspected and certified pre-owned Volkswagen vehicles. This initiative is part of Volkswagen’s broader strategy to enhance customer satisfaction and loyalty by offering reliable and value-for-money pre-owned cars.
As Volkswagen India continues to expand its network and enhance its Certified Pre-Owned program, customers can look forward to a growing number of touchpoints and an improved car buying experience. The brand remains committed to delivering excellence and building lasting relationships with its customers through transparency, quality, and trust.
