London, UK, 18 July 2024 – In a stunning tribute to the 60th anniversary of the iconic James Bond film Goldfinger, Aston Martin has launched “House of Q,” a secretive, immersive experience located in London’s prestigious Burlington Arcade. This pop-up installation celebrates the legendary association between Aston Martin and the 007 franchise, which began with the 1964 debut of the Aston Martin DB5 in Goldfinger.
A Journey into the World of Bond
Visitors to the House of Q will embark on a clandestine journey starting at a seemingly ordinary magazine stand within House 12-13 Burlington Arcade. Behind a hidden door lies a subterranean world designed to immerse guests in the covert operations of Q Branch. The experience includes a speakeasy Champagne Bollinger bar, open until 4 August, adorned with original technical drawings and parts from the DB5, providing an authentic Bond atmosphere.
Celebrating a Legendary Car
The Aston Martin DB5, often hailed as “the most famous car in the world,” first captivated audiences with its sleek design and high-performance capabilities, solidifying Aston Martin’s reputation as a premier luxury brand. The DB5’s 4.0-litre engine and top speed exceeding 150 mph, combined with its stylish Italian design by Carrozzeria Touring Superleggera, made it a symbol of the Swinging Sixties. Its gadget-laden appearance in Goldfinger ensured its iconic status.
Exclusive Insights and Hidden Treasures
The House of Q offers more than just a nod to Bond’s legacy. It includes a top-secret Q flight case and hints at future Aston Martin models for those who can decipher the clues. Visitors can explore artifacts like the original Goldfinger script, film posters, and set photography, with audio enhancements provided by Bowers & Wilkins, known for their enduring relationship with Bond music.
Interactive Experiences and Design Workshops
Upstairs, the Configurator Lab allows guests to collaborate with Aston Martin design experts to create their perfect car. The House of Q will also host daily events, including design workshops led by Aston Martin’s design and engineering teams, offering enthusiasts an inside look at the craftsmanship behind these luxury vehicles.
A Landmark Collaboration
Trupti Shah, Commercial Director of Burlington Arcade, expressed excitement about this collaboration, stating, “Burlington Arcade is thrilled to be jointly celebrating this milestone year for James Bond and Aston Martin. The continued partnership between our brands is extremely exciting, and we are honored to be the landmark destination capturing this iconic moment in cinema history.”
Visit the House of Q
The House of Q by Aston Martin is open to the public from 18 July until 4 August. Located at House 12-13, Burlington Arcade, 51 Piccadilly, London W1J 0QJ, it promises a unique and unforgettable experience for Aston Martin customers, Bond enthusiasts, and the general public alike.
Celebrate six decades of Bond’s timeless allure and Aston Martin’s unmatched elegance in a setting that brings the magic of the movies to life.
