Paris, France – Excitement is revving up across Europe as NISMO, Nissan’s renowned performance brand, announces its return to the European market with the debut of the Ariya NISMO. This milestone coincides with NISMO’s 40th anniversary, marking a triumphant comeback with the brand’s first all-electric model in the region.
The Ariya NISMO, an electrifying variant of the popular Ariya crossover, promises to deliver a blend of high-performance engineering and cutting-edge design. European customers can look forward to experiencing the vehicle’s aerodynamic prowess, exceptional handling, and dynamically tuned suspension, which are set to redefine electric vehicle performance on the continent.
A New Era of Performance
The Ariya NISMO is not just an electric vehicle; it’s a testament to Nissan’s commitment to innovation and performance. Building on a legacy of 30 years in Europe, the Ariya NISMO brings NISMO’s signature racing-inspired features to everyday driving. The 87 kWh Ariya e-4ORCE model serves as the foundation, enhanced with NISMO’s precise engineering to deliver an exhilarating and smooth driving experience.
Design and Engineering Excellence
Sporting a bold and sleek exterior, the Ariya NISMO is designed to turn heads. Its aerodynamic form reduces drag and enhances downforce at higher speeds, ensuring stability and efficiency. Inside, the vehicle features a luxurious black interior with striking red accents, exuding sophistication and style. Special NISMO seats, inspired by Formula E cars, provide superior grip and comfort, making every drive a premium experience.
Unmatched Performance and Handling
The Ariya NISMO is equipped with advanced features that set it apart from other electric vehicles. A finely tuned Vehicle Dynamic Control (VDC) system, high-grip tires, and the e-4ORCE system work together to optimize power distribution and enhance traction in all conditions. This ensures precise handling and cornering abilities typically reserved for motorsports, offering drivers a thrilling yet controlled ride.
Mayra González, Divisional Vice President of Marketing & Sales at Nissan Europe, expressed enthusiasm about the launch, stating, “NISMO is back in Europe! We’re excited to reintroduce this dynamic brand with a refreshed model. The Ariya NISMO strikes the perfect balance between the instant response of an electric car and the mechanical finesse of a sports car. It’s an outstanding vehicle for daily driving and standing out from the crowd.”
A Glimpse into the Future
Nissan fans and electric vehicle enthusiasts won’t have to wait long to see the Ariya NISMO in action. The model will be showcased at the upcoming London E-Prix, offering a preview of the electrifying performance it promises to bring to European roads. This launch underscores Nissan’s commitment to electrification and its dedication to providing thrilling, high-performance options for the modern driver.
Stay tuned for more updates on the Ariya NISMO as it prepares to hit European markets. As Nissan continues to push the boundaries of electric vehicle technology, the Ariya NISMO stands as a beacon of innovation, style, and performance, ready to redefine the driving experience for a new era.
