DEARBORN, Mich., July 3, 2024 – Ford Motor Company has announced significant growth in its second-quarter sales, driven by strong performances in trucks, vans, hybrid, and electric vehicles, as well as its luxury Lincoln brand.
Dominance in the Truck Market
Ford continues to dominate the truck market, maintaining its position as the world’s leading pickup manufacturer. The F-Series remains America’s best-selling truck, surpassing the Chevrolet Silverado by 71,000 units and the Ram by 173,000 units in the first half of the year. The F-Series achieved a total of 199,463 sales in Q2, marking a 30% increase from Q1. Additionally, the Maverick and Maverick Hybrid set new first-half records, further solidifying Ford’s leadership in the hybrid truck segment.
Record-Breaking Van Sales
The Ford Transit, America’s top-selling van, posted a record-breaking first half in sales. Ford also achieved an all-time high in SUV sales for the first half of 2024, surpassing the previous record set in 2017. Customers are increasingly valuing Ford’s innovative software and service offerings, such as the BlueCruise hands-free driving feature and the Ford Pro Intelligence software platform.
Hybrid Sales Surge
Ford’s hybrid sales saw a remarkable 56% increase, setting a new quarterly sales record. The Maverick Hybrid, America’s best-selling hybrid pickup, played a significant role in this growth with 40,420 units sold in the first half of the year. The new F-150 Hybrid also contributed with 33,674 units sold, up 38% from the previous year.
Electric Vehicle Sales Boom
Ford’s electric vehicle sales soared by 61% in Q2, positioning the company as the second-largest EV brand in the U.S., trailing only Tesla. The Mustang Mach-E and F-150 Lightning are attracting a substantial number of new customers, with sales for these models rising by 46% and 77%, respectively. The E-Transit electric van also posted impressive gains, with Q2 sales up 96%.
Lincoln’s Continued Growth
Lincoln experienced a 19% increase in sales during Q2, driven by the strong performance of the all-new Lincoln Nautilus. The Nautilus Hybrid represented 44% of its sales, while the Aviator saw a 90% increase.
Expanded Remote Services
Ford and Lincoln’s Remote Service appointments, which allow customers to have their vehicles serviced at their location, saw a 175% increase, totaling 1.8 million in the first half of 2024.
With new models like the Ford Explorer, Lincoln Aviator, Mustang Mach-E Rally, and extended-range E-Transit set to hit the market soon, Ford is poised for continued growth and success in the evolving automotive landscape.
