Volvo Cars, renowned for its commitment to Scandinavian design and sustainability, has teamed up with Brooklyn-based fragrance innovators D.S. & Durga to introduce ‘Swoodish’, a distinctive limited edition scent that encapsulates the essence of Sweden’s pristine outdoors.
Derived from a playful fusion of ‘Swedish’ and ‘Woods’, Swoodish harmoniously blends the tranquil, earthy aromas of Sweden’s lush forests with hints of soft orris roots, echoing the subtle hues of late summer sunsets. This aromatic masterpiece, crafted as one of D.S. & Durga’s signature candles, will be available for purchase starting Thursday, June 20, 2024, at 6:00 PM EST.
D.S. & Durga, founded by the creative duo David Seth Moltz and Kavi Ahuja Moltz, is celebrated for its unconventional fragrances that weave together elements of art, music, and history to evoke distinct emotional landscapes.
Lisa Reeves, Volvo Cars’ head of interior design, expressed, “The sensory ambiance in our cars draws from nature-inspired Scandinavian excellence in design and light. In collaboration with D.S. & Durga, we have created Swoodish, a natural scented candle that brings the warmth of Scandinavian forests into homes.”
To craft Swoodish, David and Kavi journeyed to Gothenburg, Sweden, where they immersed themselves in the region’s culture and design ethos—characterized by minimalism, simplicity, and functionality. “Visiting Volvo Cars in Sweden,” shared David Seth Moltz, “we explored rare vintage vehicles and ventured into serene forests and lakes. Behind the wheel of Volvo Cars’ electric vehicles, we discovered firsthand their chic design and joy of exploration. Swoodish transports one to a tranquil, Scandinavian state of mind.”
The Swoodish candle will be available for a limited time in select global markets at dsanddurga.com and VolvoCarSwoodish.com. In alignment with Volvo Cars’ commitment to environmental stewardship, a portion of the proceeds will be donated to One Tree Planted through the Volvo For Life Fund, supporting initiatives that plant trees, restore forests, and foster biodiversity.
Priced at 70 USD or INR 5,835 per candle, Swoodish promises not just a scent, but an olfactory journey through Sweden’s natural splendor, encapsulating Volvo Cars and D.S. & Durga’s shared dedication to craftsmanship, sustainability, and sensory innovation.
