Mumbai, 11th April 2024 – In an electrifying move towards a greener future, Tata Passenger Electric Mobility Ltd. (TPEM), the torchbearer of India’s electric vehicle (EV) movement, has inked a non-binding Memorandum of Understanding with Shell India Markets Private Limited (SIMPL), signaling the dawn of a new era in EV charging infrastructure across India. The partnership aims to harness Shell’s extensive network of fuel stations and TPEM’s profound insights garnered from the operation of over 1.4 lakh Tata EVs, laying the groundwork for a robust network of public charging stations strategically located at Tata EV owners’ preferred spots.
The collaboration is set to revolutionize the EV charging experience in India, drawing on the strengths of both giants. TPEM and Shell plan to introduce not only state-of-the-art charging solutions but also seamless payment systems and enticing loyalty programs, significantly enhancing the value proposition for Tata EV customers.
TPEM, with its dominant market presence, commands a whopping 71% share in the electric passenger vehicle sector, offering a diverse portfolio of four cutting-edge products. The company has been at the forefront of fostering the EV ecosystem in India, from launching the country’s first EV-exclusive store in Gurugram to collaborating with various charge point operators to expand the charging network.
Shell’s EV Recharge stations are lauded for their reliability and ultra-fast charging capabilities, boasting an impressive 98%-99% charger uptime. Additionally, these stations offer a plethora of retail options, including fresh food and beverages, enriching the customer’s charging experience with unparalleled convenience and value.
Balaje Rajan, Chief Strategy Officer of Tata Passenger Electric Mobility Ltd. and Tata Motors Passenger Vehicles Ltd., expressed his enthusiasm about the partnership, stating, “This strategic alliance with Shell marks a pivotal step in our joint mission to enrich India’s EV ecosystem. By merging TPEM’s deep-rooted understanding of EV user patterns with Shell’s exceptional service and customer experience, we are set to transform the EV charging landscape in India, making electric vehicles an attractive option for an ever-growing customer base.”
Echoing this sentiment, Sanjay Varkey, Director of Shell India Markets Private Limited, highlighted Shell’s commitment to redefining the EV charging experience through solutions that prioritize convenience, safety, and sustainability. “Our partnership with Tata Passenger Electric Mobility Ltd. is a testament to our shared vision of accelerating the adoption of electric vehicles in India, leveraging digital advancements and a customer-first approach,” he stated.
This collaboration is expected to play a crucial role in overcoming one of the key hurdles in EV adoption – the availability of convenient and reliable charging infrastructure. With the joint efforts of TPEM and Shell, India is poised to witness a significant surge in EV adoption, steering the country towards a sustainable and electrified future.
