In an era where the automobile industry relentlessly chases after innovation, Morgan Motor Company stands out by marrying the rich heritage of its iconic Plus Four model with cutting-edge advancements, revealing a masterpiece that promises a resurgence of elegance and power. The new Morgan Plus Four, priced starting at £62,500 (INR 65.27 lakh) plus applicable taxes, is not just a car; it’s a narrative of timeless design, dynamic exhilaration, and technological finesse, now available for order.
Rooted in over 70 years of automotive evolution, the latest Plus Four embodies a blend of classic aesthetics and modern enhancements. Its design, though reflective of the original spirit that first took to the roads in 1950, has evolved to captivate today’s discerning clientele. The integration of new lighting, wings, a front splitter, rear diffuser, and mirrors enhances the vehicle’s timeless appeal, ensuring it remains as captivating as ever while adhering to contemporary standards.
Under the hood and beyond the aesthetics, the new Plus Four introduces the Dynamic Handling Pack, developed in collaboration with suspension experts to uplift its engaging driving dynamics. This, alongside the power of the latest BMW 2.0-litre engine, ensures that the Plus Four prioritizes driving pleasure above all, providing a seamless blend of performance and enjoyment.
Not only does the new model boast dynamic and design advancements, but it also introduces a slew of technical enhancements aimed at improving user interaction without compromising the vehicle’s unique charm. Among these updates is an enhanced Sennheiser audio system, offering superior sound quality and increased audio functionality, illuminating interior changes, and a more intuitive and refined user interface.
True to Morgan’s philosophy of “21st Century Coachbuilding,” the new Plus Four is a testament to the harmonious blend of traditional craftsmanship with modern technology. Each vehicle is built with time-honoured skills on the historic Pickersleigh Road site, offering a unique formula that combines the latest engineering innovations with the artistry passed down through generations. This approach not only ensures a high level of customization, with almost endless combinations of colourways and materials, but also upholds the company’s commitment to sustainability and quality.
Morgan’s Chief Executive Officer, Massimo Fumarola, articulates the significance of the Plus Four’s evolution, emphasizing the model’s steadfast legacy and its reimagined design for the modern era. This commitment to preserving the essence of the Plus Four while propelling it into the future marks a new chapter in Morgan’s storied history, promising an even more compelling and engaging sports car for enthusiasts around the globe.
As the new Morgan Plus Four rolls into production, with the first models expected to emerge in May 2024, it heralds a new era for Morgan Motor Company. It is not just a continuation of a legacy but a bold statement of luxury, performance, and bespoke craftsmanship, ready to set the roads ablaze with its presence.
