MUMBAI, March 20, 2024 – In a strategic move that marries the realms of Bollywood glamor with cutting-edge automotive excellence, Castrol India, a leading force in the lubricants sector and a proud member of the bp Group family, has unveiled Bollywood luminary Shah Rukh Khan as its brand ambassador. This collaboration is poised to turbocharge Castrol’s legacy of delivering top-tier lubricants, marking a milestone in the brand’s journey towards innovation and high performance.
For a span of two years, Khan will grace various marketing platforms, including digital, print, and television, to promote bp and Castrol’s diverse product portfolio, driving home the message of superior engine performance and reliability.
Sashi Mukundan, President of bp India and Senior Vice President of the bp group, expressed his enthusiasm about the partnership, stating, “Our alliance with Shah Rukh Khan is a testament to our unwavering commitment to automotive innovation and excellence. This collaboration is a celebration of shared values like performance, reliability, and a forward-looking approach to sustainability. It’s an honor to join forces with Khan, as we steer towards a future filled with advanced mobility solutions.”
Adding to the excitement, Sandeep Sangwan, Managing Director of Castrol India Limited, highlighted the significance of this partnership, noting, “Our collaboration with Shah Rukh Khan is not just an endorsement but a reflection of Castrol’s pledge towards innovation and excellence, resonating with the superstar’s illustrious and dynamic career. Having Shahrukh Khan as the face of our brand enhances our commitment to elevating vehicle performance for our customers now and in future generations.”
Shah Rukh Khan, a celebrated figure in Indian cinema with a career spanning over three decades, is renowned for his versatility and passion for automobiles, making him the perfect embodiment of Castrol’s ethos of perpetual growth and innovation. “I’m excited to begin this journey with Castrol, a brand synonymous with high performance and excellence. As an avid automobile enthusiast myself, I resonate with Castrol’s vision of empowering and inspiring drivers to enjoy the freedom of driving, underpinned by safety and innovation. I look forward to what we can achieve together,” Khan remarked, sharing his enthusiasm for the collaboration.
This partnership not only signifies a leap forward for Castrol in its mission to pioneer the future of lubrication technology but also aims to cement its reputation as the go-to brand for advanced lubricants and services, reaching out to a broader audience through the charisma of Shah Rukh Khan.
