Mumbai, March 21, 2024 – In a significant development for the sports and automotive lubricant industry, Castrol, the globally renowned lubricant brand and part of the bp group, has entered into a strategic partnership with the cricket powerhouse Mumbai Indians (MI). This collaboration, set to commence with the start of the cricketing league on March 22, 2024, positions Castrol and bp as the ‘Official Performance Partners’ of Mumbai Indians.
The partnership highlights Castrol’s commitment to associating with premier sporting events worldwide, building on its history of sports sponsorships, including a notable association with JioCinema for the 2023 Tata Indian Premier League. This move is aligned with Castrol’s mission to engage with sports fans and consumers through high-profile platforms.
Throughout the 2024 cricketing season, the bp and Castrol brands will gain exceptional visibility, with their emblems featured on the lead leg of the official player gear of Mumbai Indians. This partnership not only showcases Castrol and bp’s century-long legacy in performance-driven products and services but also aligns with the Mumbai Indians’ reputation for stellar performances and consistent excellence in cricket.
Rohit Talwar, Vice President and Head of Marketing at Castrol India Limited, expressed his enthusiasm about the partnership, stating, “We are excited to join forces with Mumbai Indians, a team that stands for excellence in the cricketing world. Their success and pursuit of high performance reflect Castrol’s dedication to superior lubricants. We are committed to supporting the team’s journey in the tournament and delivering the best to our customers.”
A Mumbai Indians spokesperson welcomed the partnership, highlighting the synergy between Castrol and bp’s global market leadership and Mumbai Indians’ extensive fan base. This collaboration offers a unique platform for both entities to engage with a vast audience.
This partnership signifies a major milestone for Castrol as it ventures into a new era of innovation and technology. With a focus on mobility solutions for internal combustion engines and the emerging electric vehicle (EV) segment in India, Castrol aims to captivate a wider audience and reinforce its position as the top choice for performance lubricants and services.
