NEWARK, CA – February 15, 2024 – In a bold move to electrify American roads with more luxury and less expense, Lucid Group, Inc. has just turbocharged the electric vehicle (EV) market. The Lucid Air, a marvel of engineering and America’s trophy magnet in the luxury EV arena, is now more accessible than ever, with its price tag deflating to an astonishing $69,900 (INR 58.02 lakh).
Dubbed the “Pure Stealth” for its sleek design and ninja-like pricing, the Lucid Air Pure now glides silently into the garages of aspiring EV owners without the anticipated financial thunderstorm. The price cut extends across its range, with the Air Touring model revving up at $77,900 (INR 64.66 lakh), and the high-octane Air Grand Touring model hitting the market at $109,900 (INR 91.23 lakh).
But it’s not just the sticker shock that’s been given the boot; Lucid is charging ahead with benefits designed to make ownership as breezy as a drive down California’s Pacific Coast Highway. Every new Lucid Air now comes with two years of free scheduled maintenance and a $1,000 charging credit, ensuring that drivers can enjoy the wind in their hair and the sun on their solar panels without a care in the world.
CEO and CTO Peter Rawlinson, in a moment of reflection amidst the company’s latest sprint towards sustainability, shared, “As we navigate through the EV revolution, we’re paving the way with affordability and ease. Our goal? To put the world’s best electric vehicle in your driveway, not just in your dreams.”
With the Air Pure boasting an unparalleled 410-mile range on a single charge – leaving other sedans in its dust – and the Grand Touring variant pushing the boundaries with up to 516 miles, Lucid’s lineup is not just about getting you from A to B; it’s about cruising into the future with style, sustainability, and now, a smaller price tag.
As Lucid continues to shatter barriers with its blend of luxury, performance, and environmental consciousness, the question is no longer if you can afford to join the electric revolution, but how fast you can become a part of it.
