In a bold move to accelerate past its 2023 sales triumph, Toyota UK is charging up for a power-packed 2024 with an array of new and souped-up models. Leading the electric parade is the highly anticipated battery electric vehicle, inspired by the Urban SUV Concept unveiled at last year’s Kenshiki forum. This compact dynamo, set to electrify roads in 2024, is the first in Toyota’s ambitious plan to roll out six dedicated BEVs by 2026.
The Urban SUV Concept, sporting a compact yet muscular frame and a lofty driving perch, is a nod to the successful Yaris Cross, offering a versatile interior that plays the space game like a pro—easily switching between accommodating passengers and hauling cargo.
In a dual battery breakthrough, customers can pick from two battery sizes, balancing between affordability and range—a move as flexible as the vehicle itself. Meanwhile, the bZ4X mid-size SUV continues its reign, powering Toyota’s multi-path journey towards a carbon-neutral UK and Europe by 2035.
The Yaris Cross isn’t resting on its laurels either, boosting its 2024 lineup with a beefier 129bhp hybrid engine. It’s also getting a tech makeover with a new digital dashboard and a cloud-based navigation system. Safety isn’t left behind, with the Toyota Safety Sense package receiving new and improved functions, and the launch of an exclusive new Premiere Edition.
The Yaris Hatchback follows suit, mirroring the Cross’s new powertrain, digital experience, and safety enhancements, ensuring it remains Toyota’s little giant in the hybrid market.
For thrill-seekers, the new GR Yaris is ready to rumble, souped-up by Toyota Gazoo Racing. Expect more muscle under the hood, a lightning-fast eight-speed automatic transmission, and a cockpit redesigned for race-day dominance.
At the opposite end of the scale, the all-new Land Cruiser is set to make a grand entrance. Returning to its rugged roots, this off-road icon blends classic strength with cutting-edge technology, promising exceptional performance in even the toughest terrains.
The Toyota C-HR is hitting the streets too, flaunting its coupe-inspired design and advanced hybrid technology, with a plug-in version waiting in the wings.
The Prius Plug-in, fresh from its triumph as North America Car of the Year 2024, will soon electrify UK roads, while the British-built Corolla Hatchback and Touring Sports, winners of the 2024 What Car? awards, continue to impress with their latest hybrid tech.
The RAV4 keeps the momentum going in both hybrid and plug-in hybrid variants, adding a new grade structure and a Rear Seat Reminder system for added safety.
In the commercial arena, the Toyota Professional range is expanding with electrified options across the board, including the new-look Proace van and the forthcoming Proace City EV. The legendary Toyota Hilux is joining the hybrid bandwagon with a new 48V mild hybrid version, while the new Land Cruiser Commercial van promises unparalleled off-road capabilities.
2024 looks set to be a high-voltage year for Toyota, energizing the roads with a blend of innovation, style, and performance.
