Bengaluru — When Mahindra unveiled the XEV 9e and BE 6 last November, the brand didn’t just launch two Electric Origin SUVs — it fired the starter pistol on a new era of Indian EVs. The company promised history. A year later, it appears they’ve delivered something far more dramatic: global headlines, jealous competitors, and a fanbase that treats its SUVs like modern-day icons.
In just seven months, Mahindra has managed to put 30,000+ Electric Origin SUVs on Indian roads — roughly one sale every 10 minutes. For a country still mentally unboxing EV skepticism, that is the automotive equivalent of a Bollywood record opening: unexpected, unstoppable, and unmissable.
With ₹8,000+ crore in sales revenue in H1 FY26, Mahindra’s Electric business is now Revenue Market Share No. 1. The electric dream isn’t a side hustle anymore — it has become the company’s main act.
A year where “Electric” moved from trend to lifestyle
The launch of XEV 9e and BE 6 didn’t just break the internet — it melted it. With 4+ billion views, they became the most talked-about Indian automobiles of the year, pulling interest from luxury car communities, technocrats, business leaders, and even those in the government corridors who still drive policy faster than their personal cars.
And here’s the kicker: these aren’t garage ornaments or weekend flex machines. 65% of Mahindra Electric Origin SUVs are driven every single working day. In a country that treats EVs like delicate electronics, Mahindra has turned them into daily commuters, family movers, and road-trip weapons.
Quiet confidence, Loud mileage
More than 1,000 Electric Origin SUVs have crossed 20,000 km, and a handful have breached 50,000 km in just seven months. India, it seems, has discovered that EVs don’t melt in the sun or freeze in the hills.
Across climates spanning 4°C (Leh) to 53°C (Thar), the SUVs have stayed silent, stable, and shockingly drama-free. Nearly 70% of owners clock 1,000+ km monthly, and 10% cruise past 3,000 km. That’s not “EV range anxiety.” That’s “EV range swagger.”
Even more impressive: ~60% of these SUVs are delivering 500+ km of real-world city range*. And 30% of owners have done 400 km single-day drives, while some have gone absolutely feral — covering 10 Indian states in one trip. Somewhere, petrol stations are crying into their loyalty cards.
Mahindra’s new kind of customer: people who never wanted Mahindra
The most jaw-dropping stat isn’t sales — it’s the audience.
80% of buyers are new to the brand.
Let that sink in.
Electric Origin didn’t convert Mahindra fans.
It converted EV skeptics, German-luxury loyalists, and tech-first millennials who believed they’d buy a car only if it charged itself and posted reels.
The XEV 9e and the BE 6 have shattered the badge barrier. They aren’t “Mahindra EVs.”
They’re status symbols of a new kind of India — digital, aspirational, self-made, and distinctly world-class.
BE 6: From SUV to cultural icon
The BE 6 isn’t a car at this point — it’s a movement.
Owners have turned it into an automotive canvas: custom paint jobs, matte wraps, neon badges, and social media photoshoots that could give influencers an identity crisis. Every drive is a fashion statement. Every parking spot is a flex. Car meets have turned into BE 6 conventions.
When collabs stopped being marketing and became pop culture
Mahindra didn’t “advertise”; it lit up the internet.
BGMI x BE 6 — the first Indian auto brand to headline India’s biggest gaming universe.
Batman x BE 6 — a global first.
999 units.
Sold out in about 2 minutes.
Forget waiting lists. It was a digital stampede.
The bottom line
Mahindra’s Electric Origin SUVs have changed the Indian EV narrative.
They didn’t just make electric cars “acceptable.”
They made them aspirational.
In under a year, the XEV 9e and BE 6 have:
- Turned EVs into daily drivers, not weekend experiments
- Created an entirely new luxury-leaning customer base
- Delivered record-breaking sales
- Ignited India’s EV pop culture movement
EVs are no longer “charging anxiety.”
They’re “charging invitation.”
And if the first year looks like this, the sequel is going to be box-office mania.
