NEW DELHI — Kia India has decided that when it comes to pampering your beloved ride, a simple wash just won’t cut it anymore. With the inauguration of its first purpose-built Shine Zone car detailing studio in Jaipur, the country’s fastest-rising mass-premium automaker is officially stepping into the world of premium car care—where paint swirls are treated like national emergencies and ceramic coating is the new spa facial.
Nestled within a Kia dealership, this state-of-the-art facility brings together every detailing enthusiast’s wish list under one roof. From ceramic coating to keep your paint job glistening longer than Jaipur’s festive lights, to deep interior enrichment that makes your cabin smell like “new car” even when your kids have other plans—Shine Zone is built to protect, restore, and elevate.
And for those who believe the AC vents are dust magnets from another universe, the Shine Zone also offers AC disinfectant treatment and underbody protection—because even the parts you rarely see deserve some love. The goal is simple: preserve the vehicle’s appearance, safeguard critical components, and deliver long-lasting performance that keeps Kia cars shining long after delivery day.
Speaking at the launch, Atul Sood, Senior Vice President, Sales & Marketing, Kia India, said, “Customers today expect professional-grade car care delivered with convenience and transparency. The Shine Zone has been created precisely with that expectation in mind. By integrating a modern, fully equipped detailing studio within our dealership, we are bringing quality, consistency and expertise under one roof. This initiative reinforces our promise to care for every Kia vehicle with the same attention and detail that goes into building it.”
What makes Shine Zone different is not just its menu of services, but its mindset. The studio is professionally managed, staffed with trained technicians, powered by specialised tools, and backed by standardised quality processes—all designed to ensure that every car gets the same treatment, whether it’s a humble commuter or a family’s prized weekend cruiser.
Kia India isn’t stopping at just one polished showroom either. The Jaipur Shine Zone is the first chapter in what the brand plans to turn into a full detailing network across its dealerships. The expansion aims to make expert car care as accessible as Kia’s cutting-edge models, so owners can protect their investments without having to consult YouTube tutorials or mysterious neighbourhood “detailing gurus.”
In essence, Kia India is giving car care the premium upgrade most of us only wish our Wi-Fi had: reliable, transparent, and consistently top-tier. And if your Kia glows a little brighter next time it hits the road, don’t be surprised—it’s just soaking in the Shine Zone effect.
