For the 19ᵗʰ year in a row, Shell Lubricants has proven that consistency really does make things run smoother — not just engines, but global leadership charts too. According to the 23ʳᵈ edition of Kline & Company’s “Global Lubricants: Market Analysis and Assessment 2025”, Shell has once again taken pole position as the world’s leading supplier of finished lubricants.
The Numbers That Keep Things Moving:
Shell commanded an impressive 11.6% global market share, with 2024 sales volumes split neatly like a well-balanced gear ratio — 37% consumer automotive, 32% industrial, and 31% commercial automotive. That’s as close to equilibrium as a Formula 1 pit stop choreography.
The Winning Formula (Pun Intended):
From cars to cranes and even data centers, Shell has kept every cog turning smoothly across three segments — consumer, commercial, and industrial. Its secret? Premium, technologically advanced lubricants that sound more like members of a royal court: Shell Helix, Shell Rimula, Shell Tellus, and Shell Gadus — each with a fan base spanning continents.
From the Pit Crew:
“At nineteen consecutive years of leadership, we remain focused on lubricants that power progress across every application — from your family car to high-performance race machines,” said Jason Wong, Global Executive Vice President, Shell Lubricants.
“Our goal is simple — keep the world moving while staying slicker than the competition.”
The Industry’s Applause:
Kline’s Sushmita Dutta called Shell’s streak “a remarkable achievement built on consistent strategy,” adding that “Shell’s success story is basically what happens when innovation meets loyalty — and a lot of clean engines.”
Lubricating the Future (Literally):
In 2025, Shell rolled out Helix Ultra upgraded to the API SQ standard, setting new benchmarks in engine performance and protection. Motorcyclists also got a treat with Shell Advance Ultra featuring API SP — a top-tier lubricant so good that Ducati Corse swears by it.
For the geeks (and gamers) of the world, Shell even stepped into the world of AI and high-performance computing with DLC Fluid S3, a Direct Liquid Cooling solution that recently became Intel-certified. Yes, your gaming rig could soon be cooled by the same brand that keeps BMW M Motorsport engines purring.
