Feature-loaded, terrain-taming, and wallet-friendly – the new Adventure X personas bring Land Rover vibes to your next grocery run.
Mumbai — When Tata Motors said “adventure awaits,” they weren’t kidding. India’s SUV maestro has just rolled out the all-new Adventure X Persona for its flagship beasts — the Harrier and the Safari — and let’s just say, this isn’t your average midweek facelift. This is Tata going full Bear Grylls, but with 360° cameras and memory seats.
Starting at ₹18.99 lakh for the Harrier Adventure X and ₹19.99 lakh for the Safari Adventure X+, these new avatars are designed for those who like their tech smart, their road presence loud, and their off-road modes as dramatic as their weekend plans.
Built Like a Land Rover, Priced Like a Tata
Under the skin, both SUVs sit on the OMEGARC platform — DNA borrowed straight from Land Rover’s legendary D8 architecture. That means they’re not just built to look tough; they’ve got the mechanical muscle to back it up. Add the 2.0L Kryotec diesel engine and you’re looking at power delivery that’s more punch than polite.
But the real thrill? The new Trail Response Modes (Normal, Rough, Wet), which sound like a Spotify playlist but are actually engineered for dirt, drama, and monsoon memories.
Inside the Cabin: Where Adventure Meets Ambience
Inside, Tata has outdone itself. The Harrier gets the Onyx Trail interiors – think black leatherette with tan accents that whisper, “I camp… but only in style.” The Safari, meanwhile, gets Adventure Oak interiors in tan leatherette that scream “CEO by day, cliff-hanger by weekend.”
The 26.03 cm twin-screen system is ultra-view and ultra-chic, while the Ergo Lux driver seat comes with memory and welcome functions — perfect for anyone who enjoys being greeted like royalty every time they hop in.
Smart, Capable, and Slightly Smug
With ADAS (including Adaptive Cruise Control), Trail Hold EPB, Aqua Sense wipers, and a surround view camera system that could rival reality TV production crews, the Adventure X duo makes a strong case for being the most value-packed adventurers on the road today.
And if the hardware doesn’t convince you, perhaps the presence of a Land Rover-style command shifter will. Because nothing says “I know torque” like pretending you’re in a Defender while stuck in Mumbai traffic.
Rebooting the Line-Up with a Shot of Espresso and Grit
In a move that screams “strategic reinvention,” Tata Motors has also restructured the entire Harrier and Safari lineup. It’s now leaner, smarter, and more relevant — a Tinder profile for the modern SUV buyer. There’s something for everyone, from the minimalist ‘Pure X’ to the fully loaded ‘Adventure X’ — whether you’re city-bound or seeking the next unpaved thrill.
Corporate Speak, but Cooler
Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., put it best (and perhaps most eloquently):
“The Harrier and Safari have always stood for more than just mobility — they represent status, purpose, and a deep-rooted desire for an adventurous lifestyle.”
Translation? These cars don’t just take you places. They make you look damn good doing it.
In Conclusion: Why Just Commute When You Can Conquer?
Tata’s new Adventure X persona isn’t just a facelift — it’s a full-blown attitude upgrade. It’s for the ones who want to summit hills and social status. And at prices valid till October 31, 2025, you might want to book one before your neighbour does — because nothing ruins a rugged SUV fantasy faster than parking next to the exact same one at the farmer’s market.
Buckle up. The Safari and Harrier just got wilder.
Pricing-
| Personas | Introductory Starting Price in INR (ESP, New Delhi)* | |
| Harrier | Smart | 14,99,990 |
| Pure X | 17,99,000 | |
| Adventure X | 18,99,000 | |
| Adventure X+ | 19,34,000 | |
| Fearless X | 22,34,000 | |
| Fearless X+ | 24,44,000 | |
| Safari | Smart | 15,49,990 |
| Pure X | 18,49,000 | |
| Adventure X+ | 19,99,000 | |
| Accomplished X | 23,09,000 | |
| Accomplished X + (7S) | 25,09,000 | |
| Accomplished X + (6s) | 25,19,000 |
